Spiny Ad Solutions

Produce unique content, engage audiences and streamline distribution, while implementing complex ad revenue technology that keeps the publisher and its audience at their core

Service offerings

checkbox 100% Outsourced Ad Ops options

checkbox Ad Server Setup & Migration

checkbox Ad Exchange Optimization

checkbox Optimized Header-Bidding Auctions

checkbox Video Display & Audio Ads Solutions

checkbox Custom Ad Serving Development

checkbox Bulk Line Item setup

checkbox Campaign Management & Targeting

checkbox Yield Maximization

checkbox Ad Quality Assurance & Monitoring

checkbox Industry & Category Insights

checkbox Page Experience Optimization

Spiny’s Publisher-First Approach

User Engagement

User Engagement

We prioritize user engagement over the quantity of ads per page. Our user-centric methods create a tailored experience for your audience, which leads to extended session length and duration in turn creating greater yield opportunities.

Viewable Ads

Viewable Ads

With your users engaging with your content, our focus then shifts to increasing ad viewability which vastly increases the value of your inventory. Advertisers bid more for ad opportunities they know will be seen by their target audiences.

Competitive Bid Auctions

Competitive Bid Auctions

As your audience engagement and ad viewability increases, ad exchanges become more competitive creating a bidding environment that leads to an increase in CPMs and a decrease in page latency. The reward is higher yields and improved user experience

Distribution Channels

Distribution Channels

We ensure that your stack is built to complement your SEO and social media strategies giving you the opportunity to monetize each distribution channel effectively. There is no one-size fits all and we customize your ad stack according to your distribution strengths.

Customization and Transparency

Customization and Transparency

We understand that every publisher’s story and needs are unique. That’s why all our solutions are customizable to deliver top quality ad ops efficiencies. Futhermore, we ensure you stay in control with transparency and clarity on what’s driving your revenue.

Editorial Strategies

Editorial Strategies

Producing and curating the right content is essential for each unique platform and audience, be it social, direct, newsletter or search. We provide best practice editorial plans that allow your editors, ad ops specialists and developers to work together.

Header-Bidding Wrapper

BidRoll

BidRoll is the first generation of Ad Tech by publishers, purpose-built to increase revenue yield, ad viewability & quality and ad stack efficiency. Tap into the power of machine learning and artificial intelligence without the need for complicated implementation processes.

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