100% Outsourced Ad Ops options
Ad Server Setup & Migration
Ad Exchange Optimization
Optimized Header-Bidding Auctions
Video Display & Audio Ads Solutions
Custom Ad Serving Development
Bulk Line Item setup
Campaign Management & Targeting
Ad Quality Assurance & Monitoring
Industry & Category Insights
Page Experience Optimization
Spiny’s Publisher-First Approach
We prioritize user engagement over the quantity of ads per page. Our user-centric methods create a tailored experience for your audience, which leads to extended session length and duration in turn creating greater yield opportunities.
With your users engaging with your content, our focus then shifts to increasing ad viewability which vastly increases the value of your inventory. Advertisers bid more for ad opportunities they know will be seen by their target audiences.
Competitive Bid Auctions
As your audience engagement and ad viewability increases, ad exchanges become more competitive creating a bidding environment that leads to an increase in CPMs and a decrease in page latency. The reward is higher yields and improved user experience
We ensure that your stack is built to complement your SEO and social media strategies giving you the opportunity to monetize each distribution channel effectively. There is no one-size fits all and we customize your ad stack according to your distribution strengths.
Customization and Transparency
We understand that every publisher’s story and needs are unique. That’s why all our solutions are customizable to deliver top quality ad ops efficiencies. Futhermore, we ensure you stay in control with transparency and clarity on what’s driving your revenue.
Producing and curating the right content is essential for each unique platform and audience, be it social, direct, newsletter or search. We provide best practice editorial plans that allow your editors, ad ops specialists and developers to work together.
BidRoll is the first generation of Ad Tech by publishers, purpose-built to increase revenue yield, ad viewability & quality and ad stack efficiency. Tap into the power of machine learning and artificial intelligence without the need for complicated implementation processes.Get Rolling