Spiny Ad Solutions

For publishers by publishers

Customizable publisher monetization solutions

Our experience building digital brands enables us to harmonize the intricacies of producing unique content, engaging audiences, streamlining distribution and implementing complex ad revenue technology, while keeping the publisher and their audience at its core.

  • Maximize Revenue
  • Minimal Development Resources
  • Unified Reporting
  • Dedicated Account Manager

Spiny’s Publisher-First Approach

User Engagement

User Engagement

We prioritize user engagement over the quantity of ads per page. Our user-centric methods create a tailored experience for your audience, which leads to extended session length and duration in turn creating greater yield opportunities.

Viewable Ads

Viewable Ads

With your users engaging with your content, our focus then shifts to increasing ad viewability which vastly increases the value of your inventory. Advertisers bid more for ad opportunities they know will be seen by their target audiences.

Competitive Bid Auctions

Competitive Bid Auctions

As your audience engagement and ad viewability increases, ad exchanges become more competitive creating a bidding environment that leads to an increase in CPMs and a decrease in page latency. The reward is higher yields and improved user experience

Distribution Channels

Distribution Channels

We ensure that your stack is built to complement your SEO and social media strategies giving you the opportunity to monetize each distribution channel effectively. There is no one-size fits all and we customize your ad stack according to your distribution strengths.

Customization and Transparency

Customization and Transparency

We understand that every publisher’s story and needs are unique. That’s why all our solutions are customizable to deliver top quality ad ops efficiencies. Futhermore, we ensure you stay in control with transparency and clarity on what’s driving your revenue.

Editorial Strategies

Editorial Strategies

Producing and curating the right content is essential for each unique platform and audience, be it social, direct, newsletter or search. We provide best practice editorial plans that allow your editors, ad ops specialists and developers to work together.

Technologies that power
our ad solutions

BidRoll Header-Bidding

BidRoll is the first generation of Ad Tech by publishers, purpose-built to increase revenue yield, ad viewability & quality and ad stack efficiency. Tap into the power of machine learning and artificial intelligence without the need for complicated implementation processes.

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Publisher Intelligence

Our ad solutions integrate seamlessly with our Publisher Intelligence suite so you can effortlessly manage your monetization efforts. Insights and recommendations are automatically called out maximizing revenue and improving the user experience.

Meet the PI

Solutions for digital publishers
large and small

Scale-up

Scale-up

For companies generating less than $10m in annual ad revenue

Our services range from full management of your ad operations to enhancing your operational sophistication by harmonizing the intricacies of content production and ad revenue technologies, keeping you and your audience at the core.

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Large-scale

Large-scale

For companies generating more than $10m in annual ad revenue

Our white glove service enables a fully customized solution for digital publishers. Our dedicated account executives work alongside your ad operations team to identify areas of your business that need support and create unified revenue reports.

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