Customizable publisher monetization solutions
Our experience building digital brands enables us to harmonize the intricacies of producing unique content, engaging audiences, streamlining distribution and implementing complex ad revenue technology, while keeping the publisher and their audience at its core.
- Maximize Revenue
- Minimal Development Resources
- Unified Reporting
- Dedicated Account Manager
Spiny’s Publisher-First Approach
User Engagement
We prioritize user engagement over the quantity of ads per page. Our user-centric methods create a tailored experience for your audience, which leads to extended session length and duration in turn creating greater yield opportunities.
Viewable Ads
With your users engaging with your content, our focus then shifts to increasing ad viewability which vastly increases the value of your inventory. Advertisers bid more for ad opportunities they know will be seen by their target audiences.
Competitive Bid Auctions
As your audience engagement and ad viewability increases, ad exchanges become more competitive creating a bidding environment that leads to an increase in CPMs and a decrease in page latency. The reward is higher yields and improved user experience
Distribution Channels
We ensure that your stack is built to complement your SEO and social media strategies giving you the opportunity to monetize each distribution channel effectively. There is no one-size fits all and we customize your ad stack according to your distribution strengths.
Customization and Transparency
We understand that every publisher’s story and needs are unique. That’s why all our solutions are customizable to deliver top quality ad ops efficiencies. Futhermore, we ensure you stay in control with transparency and clarity on what’s driving your revenue.
Editorial Strategies
Producing and curating the right content is essential for each unique platform and audience, be it social, direct, newsletter or search. We provide best practice editorial plans that allow your editors, ad ops specialists and developers to work together.
Technologies that power
our ad solutions
BidRoll Header-Bidding
BidRoll is the first generation of Ad Tech by publishers, purpose-built to increase revenue yield, ad viewability & quality and ad stack efficiency. Tap into the power of machine learning and artificial intelligence without the need for complicated implementation processes.
Get RollingPublisher Intelligence
Our ad solutions integrate seamlessly with our Publisher Intelligence suite so you can effortlessly manage your monetization efforts. Insights and recommendations are automatically called out maximizing revenue and improving the user experience.
Meet the PISolutions for digital publishers
large and small
Scale-up
For companies generating less than $10m in annual ad revenue
Our services range from full management of your ad operations to enhancing your operational sophistication by harmonizing the intricacies of content production and ad revenue technologies, keeping you and your audience at the core.
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Large-scale
For companies generating more than $10m in annual ad revenue
Our white glove service enables a fully customized solution for digital publishers. Our dedicated account executives work alongside your ad operations team to identify areas of your business that need support and create unified revenue reports.
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