eCPM & eRPS
Ad Ops and Ad Tech are essential business units to a publisher, but are often understaffed and unsophisticated, leaving significant revenue opportunities unrealized. Advertisers have long held the advantage by utilizing audience data to optimize ad spend, while publishers are left guessing due to the aggregated and often incorrect data available to them.
The BidRoll header-bidder wrapper, giving you full transparency on the performance of your Ad Tech partners. With our Publisher Intelligence analytics engine, get quick and reliable insights from your ad stack to understand which stories, users and distribution channels are driving your revenue so you can optimize your content and boost yield. All without the strain on development resources.
Built on the open source Prebid.js, BidRoll combines client-side and server-to-server auctions to increase competition and connects you to the highest bidder. With seamless integrations with leading third party wrappers, take control without the reliance on dev teams.
Adjust your ad stack with ease and work with the right-fit Ad Tech partners for your brand. Take advantage of BidRoll’s machine learning algorithms and prioritize bidders that deliver the highest returns, improve page latency and ensure high ad quality.
Create a valuable ad inventory by improving your viewability rates and driving the right demographic to obtain the highest CPMs. Our Ad Ops specialists work directly with you to develop personalized strategies to ensure you maximize revenue potential.