How Spiny.ai's Revenue Analytics Impacted On3.com's Editorial Strategy and Grew Ad Revenue by 35% in a Week!
Spiny / 2023-07-05By tapping into the power of Spiny.ai's Insights and Publisher Intelligence, On3's editorial and RevOps teams received timely alerts about the rising NASCAR topic interest and RPMs. This enabled them to swiftly adjust their editorial strategy, resulting in a 700% increase in weekly revenue from NASCAR content and an impressive 11% boost in the overall site RPS.