Spiny Resources

Bridging Contextual Advertising and Content Intelligence for Publishers

Nick Mishkin / 2023-03-24

In our previous article, we talked about Google's upcoming move to eliminate third-party cookies. As you probably know, this could leave a huge revenue gap for publishers. The big G, who commands a massive 65% of the browser market, is eventually going to pull the plug. So, what's the move? Publishers need to get ahead of the curve and start looking for innovative ways to fill that gap. Rather than waiting for the abyss, publishers can maximize revenue and improve user experience by combining contextual advertising and content intelligence. So, let's get smarter with our data and navigate how these two technologies work together. What is Contextual Advertising? Contextual advertising comes down to one keyword: relevance. By focusing on content, keywords, topics, and images, contextual advertising delivers campaigns tailored to the user's interests. It's not like behavioral targeting, which can raise all sorts of privacy concerns. With contextual advertising, it's all about the environment. That means ads are displayed based on the content of the web page, presenting seamless and engaging user experiences. According to recent forecasts, the contextual advertising market is absolutely booming. Global spend grew from $157.4 million in 2020 to $190.3 million in 2022. That’s a 20% increase over three years! The United States leads the pack with a roughly 34% global market share. Experts estimate that the global market value of contextual advertising will reach $376.2 billion by 2027. Know what's driving this growth? Both publishers and advertisers see contextual advertising as a smarter alternative to third-party cookie targeting. Contextual ads are a great way to align more directly with consumer interests and intent, rather than relying on past behaviors. What is Content Intelligence? Content intelligence refers to the use of data and analytics to gain insights into the performance and effectiveness of content. It involves collecting and analyzing various data points such as engagement rates, social shares, page views, and conversions to gain a better understanding of which types of content are resonating with audiences and driving results. By leveraging these insights, publishers can create effective content and improve their overall content strategy. Content intelligence is a powerful tool that helps publishers make data-driven decisions and achieve better results. Why Do Publishers Need Both? Contextual advertising and content intelligence work hand-in-hand to help publishers maximize their revenue and improve the user experience for their readers. Here's how it works: contextual advertising optimizes based on ad placements and relevance to boost click-through rates and generate more revenue. On the flip side, content intelligence helps publishers gain deep insights into what types of content are resonating with their audience and driving results. By using these two tools in conjunction, publishers can create a more effective content strategy and generate more revenue. What Should Publishers Do? The key for audience and revenue growth is to unlock both sides of the equation: content advertising and content intelligence. As publishers, we see articles take off and achieve impressive performance – but sometimes it's hard to figure out why. Was it the content? The traffic source? Or a combination of both? I recently took a deep dive into Spiny's dashboard and discovered a whole world of insights that I never even knew existed. Did you know that titles with the words "Coffee” and “Funding" perform a whopping 17% better on Tuesdays? Imagine if you leveraged this kind of data. You could design your header bidder for contextual advertising and pass back content intelligence to boost DSP bids higher. Here’s one more insight I learned from Spiny's dashboard. Are you ready for this? I found that a specific publisher could earn a whopping 10% more revenue if they produced 15% more sports content on weekends. This publisher often cuts their staffing on weekends; however, as Spiny indicates, they should flip their strategy and hire more writers on weekends to increase the flow of sports articles. This decision alone would increase their overall revenue by 10%. Contextual Advertising On Steroids As publishers, we all know how important it is to have a robust header bidder that maximizes revenue. Enter Spiny.ai – the ultimate analytics dashboard and bidder all in one. Here's the deal: Spiny's bidder passes back highly granular content variables to motivate contextual advertisers to bid higher. Spiny's got the inside scoop on everything from where the user came from (like Facebook, for example) to what day it is (hello, Sunday!) to what the content is all about (go Miami Dolphins!). With this level of detail, advertisers make smarter, more informed bids – and publishers earn even more revenue. It's a win-win. Publishers can also earn more revenue with Spiny's analytics dashboard. Their platform breaks down revenue by writer, topic, referral, and context, so publishers can see exactly what's working – what's not – and build effective content strategies. Let me give you an example: let's say that Nick writes 90% of his articles about fintech. What if I told you that Spiny's data shows that his articles on the health benefits of coffee actually earns 33% more revenue on average? That's a game-changer! With this level of insight, publishers can scale their content based on revenue performance and writing skills. Concluding Remarks As publishers, we're always on the lookout for ways to boost our revenue and create even better content. And with the looming threat of Google's third-party cookie removal, it's more important than ever to stay ahead of the game. To close the revenue gap, Publishers need to leverage two key technologies: contextual advertising and content intelligence. Spiny AI’s cutting-edge platform uses advanced algorithms and artificial intelligence to analyze content and match it with relevant ads. With Spiny, publishers earn more revenue while also using advanced content intelligence to create even better content. If you have any questions about how Spiny can help you take your publishing game to the next level, feel free to reach out. Trust me, you won't regret it! Resources Content intelligence Contextual advertising could replace and improve on behavioural targeting Contextual advertising spending worldwide from 2020 to 2027 Contextual Advertising Market Report on Industry Research, Growth Trends, and Competitive Analysis 2023-2028 Everything You Need to Know About Contextual Advertising What Is Content Intelligence? Author Bio Nick Mishkin is a content consultant with ten years of enterprise sales experience in the SaaS and online publishing industries. A graduate of an Ivy League University, he also holds a masters in behavioral economics from Reichman University. He has written for publications such as SeekingAlpha, MoneyGeek, Yahoo Finance, and NoCamels and teaches ChatGPT writing classes.

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Google Keeps Dragging Its Feet: What You Need to Know About Its Plan To Remove Third-Party Cookies

Nick Mishkin / 2023-02-23

Google made headlines when it first announced its plan to eliminate third-party cookies back in 2020. But fast forward a few years, and the timeline for this massive shift in online privacy has shifted - twice. It's now projected to happen "sometime” in 2024. When it comes to reining in third-party cookies, Google is playing catch-up. Safari, Firefox, and Brave have been ahead of the game for years, with Safari taking the lead back in 2017. But make no mistake, when Google makes a move, it will have a massive impact. Chrome dominates the browser market with a staggering 65% share globally. See image for: Browser Market Share Worldwide - January 2023 The burning question on every publisher’s mind: when will Google finally pull the trigger on third-party cookie elimination? And why keep pushing it off? In this piece, we dive into the reasons behind Google's delay and make a bold prediction for what publishers can expect come 2024. Google’s Privacy Stance Google says that users need better privacy online. In a blog post, David Temkin, director of product management for ads privacy and trust at Google, said it will “join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers.” Additionally, Google will only use “privacy-preserving technologies” that rely on methods like anonymization or data aggregation. Third-party cookies drive online advertising, but Google holds a powerful advantage. Most people don't realize this, but the tech giant uses email addresses as identifiers for advertising through tools like Google Signals and Enhanced Conversions. In truth, Google hasn't solely relied on third-party cookies since 2019, when Apple first cut them off on Safari browsers. This edge is all thanks to Gmail's commanding 28% of the email provider market and Chrome and Android's dominance with 69% and 72% of the web browser and mobile OS markets, respectively. Why Isn’t Google Acting? The question remains, why is Google dragging its feet on disabling third-party cookies if they claim to value user privacy? The answer lies in two key factors: their ongoing development of the privacy sandbox and the recent antitrust lawsuit from the DOJ targeting their advertising business, marking their second such suit in just over two years. Google’s Privacy Sandbox It all began in 2021 with the launch of Google's Privacy Sandbox - a set of protocols and standards, many named after birds, that promised to revolutionize the industry by localizing user targeting within the browser rather than sharing raw data with ad networks. The industry was buzzing with excitement over Google's FLOC, FLEDGE, and TURTLEDOVE, which promised to replace third-party cookies entirely. Unfortunately, these solutions have yet to soar; Google even pulled the plug on FLOC last year. With another extension announced for the Privacy Sandbox's testing phase, the full implementation won't be ready until 2024's latter half. Google's sluggish action to eliminate third-party cookies is rooted in its refusal to embrace conventional industry tracking techniques. Instead, they've put their faith in the "Federated Learning of Cohorts" approach, grouping users based on comparable browsing patterns and utilizing "cohort IDs" instead of individual user IDs for targeting. Despite the industry's adoption of solutions like Unified ID 2.0 or LiveRamp ATS, Google has stood firm in its commitment to forgo these tools in its advertising products. The DOJ Sues Google, Again On January 24, 2023, the DOJ revealed its plans to file a lawsuit against Google for violating the Sherman Act by monopolizing multiple digital advertising technology products. They claim that Google has a monopoly on essential technologies within the "ad tech stack" that is crucial for website publishers and advertisers to sell and purchase ads, respectively. According to the DOJ’s estimates, Google “pockets” more than 30% of the advertising dollars that flow through its digital advertising technology products. Doug Melamed, a renowned scholar-in-residence at Stanford Law School with prior experience in the Antitrust Division, calls this case one of the largest in anti-trust history; “In terms of the potential impact of the remedy, this could be a bigger case than Microsoft,” says Melamed. Deputy Attorney General Lisa O. Monaco explains that Google's behavior over the past 15 years has had a detrimental impact, pushing out competitors, reducing competition, raising advertising costs, lowering revenue for publishers and content creators, stifling innovation, and hindering the flow of information and ideas. Our Prediction for 2024 Despite Google's repeated delays in removing third-party cookies, we believe it will happen yet again in 2024. The lack of progress in integrating its privacy sandbox into ad products, combined with no publishers or advertisers even testing the solution, leaves us confident in this prediction. And when 2024 rolls around, Google will once again be caught off guard, unable to replace cookies with its privacy sandbox. However, it's not just the integration issue. The new DOJ lawsuit against Google is set to be a long and intense battle, and we believe it will only lead to further delays on removing third-party cookies. In the midst of an ongoing privacy lawsuit, the last thing Google wants is to handicap advertisers' ability to target users or publishers' ability to earn revenue. So, buckle up for yet another round of cookie delays. What should publishers do? As the clock ticks down to Google's inevitable removal of third-party cookies. While we expect Google to hold off until after 2024, now is the time to get ahead of the game. To help you prepare, we've put together some expert recommendations. Don't wait for the cookie to crumble - take action now. Start Gathering First-Party Data If you're looking to take your data strategy to the next level, it's time to start prioritizing first-party data. By collecting information directly from your users, you have complete ownership and control over your data. Compared to third-party cookie data, first-party data is often more accurate and tailored to your specific audience. Another key advantage of first-party data is that your competition doesn't have access to the same information. When you purchase third-party data, there's always a chance that your competitors are also using the same data. Sounds excellent? Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. Look Into Universal ID solutions like Live Ramp Universal ID targeting has been a part of the ad tech landscape for some time, but with the impending death of third-party cookies, the industry is seeing a surge in the adoption of this innovative approach to user tracking. Leading players in advertising are stepping up to the plate, delivering cutting-edge solutions that can track users without compromising their privacy. So What Is A Universal ID? Universal IDs are revolutionizing the digital advertising world. They offer a single identifier that recognizes the user across the ecosystem, allowing information to be shared with approved partners while maintaining privacy. This new approach provides a way to create and share IDs with first-party information to benefit the entire industry, unlike third-party cookies. Various companies offer Universal ID solutions; just look at the list below. The top two are LiveRamp Ramp ID and The Trade Desk Unified ID 2.0. Both technologies integrate third-party analytics, CRM (customer relationship management) data, and statistics stored offline to create IDs that promote optimal supply chain markets. Intelligently Categorize Your Website To optimize your content and target your audience more effectively, taking a page from the Forbes playbook is a smart move. By dividing your content into specific sections, such as lifestyle, business, entrepreneurship, investment, travel, and technology, you can better understand your users' interests and categorize them accordingly. Once you have this information, you can collect data on which sections are being read the most and use categories like cars, sports, finance, pets, and leisure to further refine your targeting strategy. Concluding Remarks As we witness the internet moving towards a cookie-free future, with Safari, Firefox, and Edge already ditching third-party cookies, it's only a matter of time before Google follows suit. Although it may still be a while before they fully join the cookie-less club, we recommend publishers start preparing now. This article provides a glimpse into Google's cookie removal timeline and innovative ways to bridge the tracking gap when it finally happens. Eager to hear more about publisher analytics? Our platform helps publishers increase earnings and gain a deeper understanding of their audience and writers. If you're interested in learning more or just want to have a chat, hit the link and connect with our sales team. This article was written by Nick Mishkin. In addition to covering the publisher industry, he teaches writers how to use ChatGPT. You can find more information on his Medium profile. Article Resources How to Market Without Cookies Privacy Sandbox delayed again: what does this mean for the internet? Google Has a New Plan to Kill Cookies. People Are Still Mad What is a Universal ID? The end of third-party cookies: How it will affect advertisers and publishers Google delays cookie-cutting to 2024 The DOJ’s antitrust case against Google is ambitious but risky Justice Department Sues Google for Monopolizing Digital Advertising Technologies Author Bio Nick Mishkin is a content consultant with ten years of enterprise sales experience in the SaaS and online publishing industries. A graduate of an Ivy League University, he also holds a masters in behavioral economics from Reichman University. He has written for publications such as SeekingAlpha, MoneyGeek, Yahoo Finance, and NoCamels and teaches ChatGPT writing classes. Image Courtesy of Taryn Elliott

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How Real-time Analytics Can Help Publishers Make Better Decisions

Nana Owusu-Nyantekyi / 2023-06-19

In the digital age, publishers need to stay on top of their game to keep their readers engaged and maintain a steady stream of revenue. One of the best ways to do this is by using real-time analytics to track the performance of your content and make data-driven decisions. Here are a few ways that real-time analytics can help publishers make better decisions. Table of Contents: See What Content and Topics are Performing Best in Real-Time Remove the guesswork around content in your editorial strategy Get an insight into your categories and audiences to discover what's engaging Oversee your team's output with production metrics and comparisons Focus on what is driving revenue and optimize for that See What Content and Topics are Performing Best in Real-Time Real-time analytics can provide valuable insights for publishers to make informed decisions about their content, audience, and revenue streams. With the ability to track metrics such as user engagement, traffic sources, and ad performance in real-time, publishers can quickly identify trends and optimize their strategies to maximize revenue and engagement. One of the key benefits of real-time analytics is the ability to see what content and topics are performing well, by tracking metrics such as page views, time on page, and bounce rate. With this, publishers can quickly identify which articles or videos are resonating with their audience and which are not. For example, by using real-time analytics, a digital publisher can see that a particular article on their website is getting a lot of traffic and engagement. They can then optimize that article with additional content, such as related articles, videos, or sponsored content, to increase revenue. On the other hand, if an article is not performing well, the publisher can quickly pivot and focus on creating new content that will resonate better with their audience. Real-time analytics can also be used to identify which topics are trending among audiences, allowing publishers to create content that will be more likely to generate engagement and revenue. For example, a publisher can use real-time analytics to track which keywords are driving the most traffic to their website and then create additional content around those topics. Furthermore, real-time analytics can also be used to identify which audience segments are most engaged with specific content, allowing publishers to tailor their content to specific audience demographics. For example, a publisher can track which age group, gender, or geographic location is most engaged with a particular article or video, and then create more content that will appeal to that audience. With Spinny.ai, publishers can find their best performing content and topics in real-time, and adapt strategies accordingly. Publishers can sort their best-performing content by key metrics, from active users to subscriber pageviews, and identify patterns within this data to bring the most engaging and relevant content to their audience. Publishers can also access the latest trends and implement them on their own strategy and see how well it performs, and their impact on conversions. Remove the guesswork around content in your editorial strategy By using real-time analytics, publishers can remove the guesswork around what types of content will perform well, allowing them to focus on what will drive engagement and revenue. Without real-time analytics, publishers may have to rely on assumptions or guesses about what content will perform well amongst the audience. This can lead to a hit-or-miss approach to content creation, where some pieces may have a good performance while others might fall flat. By using the data from real-time analytics, digital publishers will be able to identify patterns and trends in their reader’s preferences. By using this data to guide their editorial strategy, publishers can create content that will undoubtedly resonate with their audience, and avoid creating content that may not perform well, which will lead to time spent inefficiently and sacrifice time and resources. By knowing which topics are currently trending and which are losing popularity, digital publishers can adjust their editorial calendar to focus on topics that are more likely to drive engagement and revenue. Additionally, real-time analytics can help publishers identify which types of content, such as video, infographics, or long-form articles, perform better than others. This can help them decide which types of content to prioritize in their strategy. Equally, by using real-time analytics, publishers will know which content does not resonate with their audience. This can help them make more informed decisions about which content to continue producing and which to discontinue, thus avoiding wasting resources on content that is not resonating with their audience. Spiny provides publishers with this data, so they can make more informed decisions about which topics to focus on, which types of content to prioritize, and which to discontinue, information that ultimately leads to creating content that will resonate with their audience and drive revenue. Get an insight into your categories and audiences to discover what's engaging Identifying categories that resonate well with the audience, can help publishers gain a deeper understanding of their audience’s preferences and tailor their content and editorial strategy accordingly. For example, if a publisher primarily covers technology news, real-time analytics can show which specific subcategories within technology, such as smartphones or AI, are generating the most interest. This information can be used to adjust the editorial calendar to focus on the topics that are most popular with the readers. By analyzing data on what types of content and topics are resonating with readers, publishers can get a sense of what their audience is interested in and what they might be looking for in the future. This can help them to create content that is more likely to meet the needs and interests of their audience, and stay ahead of the curve in terms of what their readers want. Additionally, by tracking the audience's engagement, publishers can anticipate which content is likely to become a trend and prepare themselves to cover it before it becomes mainstream. This ability to anticipate the audience's needs and preferences can help publishers to build a loyal readership and retain their readers for a long time. Additionally, publishers can identify which type of format works best for the content they publish and that readers engage with most. This can be videos, infographics, or long-form articles. Publishers can implement this into their editorial strategy and focus on content that is relevant as well as presenting it in the best format possible for their readers. For example, if videos are generating the most engagement, a publisher may choose to invest more resources into creating video content. Real-time analytics also provides the ability to identify the audience’s demographics. For example, data on which age group or gender is more likely to engage with certain types of content can help publishers to tailor their content to better suit their readers. Oversee your team's output with production metrics and comparisons Real-time analytics can provide publishers with detailed production metrics, such as the number of articles written, the average word count, and the average time it takes to produce an article. By using Spiny’s Publisher Intelligence and Live Data of the business publishers get a sense of how productive and efficient their team is, as well as areas where they may need to improve. For example, if a publisher notices that their team is producing a high number of articles but with a low average word count, they may decide to invest in training or resources to help their team produce more in-depth content. Additionally, real-time analytics can also allow publishers to compare the performance of different members of their teams. For example, by tracking the number of articles written by each team member, the publisher can identify who is the most productive and who may need more support or resources. This can help publishers to better allocate resources and ensure that their team is working at optimal efficiency. Real-time analytics like Spiny can overall provide publishers with a detailed view of their team's output, allowing them to track and evaluate their performance and make data-driven decisions. By using production metrics and comparisons, publishers can identify areas where their team is performing well, as well as areas where they may need to improve, which ultimately helps them to optimize their team's output and increase the productivity and efficiency of their content production. Focus on what is driving revenue and optimize for that Ultimately, the goal of any publisher is to drive revenue. Real-time analytics can help publishers identify which content is driving the most revenue, so they can optimize their editorial strategy to focus on those areas. This can help publishers maximize their revenue while still keeping their readers engaged. Publishers can get this with Spiny, but they can also get recommendations on how to reach their goals based on the current performance of their business. They can also identify what type of content is generating the most revenue, such as through advertising or subscriptions. Similarly, they can identify which types of content are most likely to result in subscriptions or other types of paid content. For example, if a publisher notices that articles on a certain topic are generating a high number of clicks on ads, they may decide to focus more of their editorial resources on producing content in that area. Furthermore, real-time analytics can also help publishers to identify which channels are driving the most revenue, such as social media or search engines. By doing so, publishers can optimize their marketing strategy to focus on those channels and increase their profits. Conclusion In conclusion, real-time analytics can provide valuable insights into the performance of digital content and help publishers make more informed decisions about their editorial and marketing strategy. Real-time analytics allows publishers to remove the guesswork around editorial strategy by seeing the content and topics that are performing best in real-time. Publishers can get insights into which categories resonate with their audience allowing them to discover what's engaging. Real-time lets publishers oversee their team's output with production metrics and comparisons and see how productive their team is and whether further mentoring is necessary. By using real-time analytics, publishers can stay ahead of the game and ensure that their content is engaging and revenue-driving, by anticipating the needs and preferences of their audience and making data-driven decisions that help them to optimize their team's output and increase the productivity and efficiency of their content production. Real-time analytics like Spiny is a powerful tool that can help digital publishers make more informed decisions, increase revenue and retain readers for a long time. To see what Spiny can do for your publishing business, do not hesitate to book a demo with us: https://spiny.ai/contact

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How to Use Analytics to Inform Your Content Creation Process

Valeria Zaltur / 2023-02-14

As a digital publisher, it's important to understand how analytics can help inform your content creation process. By using analytics, you can get a better understanding of what your audience is looking for and tailor your content to meet their needs and interests. Key steps There are several key steps you can take to use analytics to inform your content creation process: Identifying goals and long term expectations Before embarking on any content creation process, it's important to identify your goals and long term expectations. This will help you create a clear plan and strategy for your content, and ensure that it aligns with your overall business goals. To do this, start by considering what you want to achieve with your content. Do you want to increase brand awareness, drive more traffic to your website, or generate more leads? Once you have identified your goals, you can then set specific, measurable, achievable, relevant, and time-bound (SMART) objectives for your content. This will help you track and measure the success of your content, and make any necessary adjustments to your strategy. Find a tool Set up analytics tracking on your website or app. The first step in using analytics to inform your content creation process is to set up tracking on your website or app. This will allow you to collect data on how your audience is interacting with your content. Spiny is a tool that provides insights into your performance, but it will use AI and human expertise to ensure digital publishers get the best recommendations on how to achieve their goals. Identify KPIs Identify your key performance indicators (KPIs). Once you have analytics tracking in place, the next step is to identify the metrics that are most important to your business. These are known as your key performance indicators (KPIs). For example, as a digital publisher, your KPIs might include pageviews, time on site, and bounce rate. However, from our experience it is clear that the best KPIs to focus on are revenue based e.g. eCPMs and RPMs. These revenue based KPIs can be broken down by article, traffic source, authour and more in Spiny, ultimately helping you focus your content strategy on the thing most important to your business, revenue. Understand audience Use analytics to understand your audience. By analyzing your analytics data, you can get a better understanding of who your audience is and what they are looking for. For example, you can use tools like Spiny.ai to see which sources are driving traffic to your website, what types of devices your audience is using, and what content is most popular with your audience. Use analytics to identify trends and patterns. By looking at your analytics data over time, you can identify trends and patterns in your audience's behavior. For example, you might notice that certain types of content are consistently more popular than others, or that your audience is more engaged on certain days of the week. By understanding these trends and patterns, you can tailor your content strategy to better meet the needs and interests of your audience. Share data with team Once you have identified your goals, accessed the information needed and have a clear vision of what your audience is looking for, it's important to share this information with your team members. This will help everyone understand the purpose and direction of your content, and ensure that everyone is working towards the same goals. To do this, create a shared document or project management tool where team members can access and update the data. For example, with Spiny.ai all team members can access necessary data, by looking at the dashboard that illustrates the data and metrics in a concise and understandable way. This will allow everyone to see the latest information, make sure that everyone is on the same page and working todards the same goals. Optimize content Use analytics to test and optimize your content. Once you have a good understanding of your audience and their behavior, you can use analytics to test and optimize your content. For example, you might try publishing different types of content at different times of day to see which performs best, or experiment with different headlines and images to see which ones are most effective at driving engagement. Hold meetings Regular meetings are an important part of any content creation process. They provide an opportunity for team members to discuss the data, share ideas, and identify any challenges or opportunities. It’s not enough to just optimize your content and leave it at that. Digital publishers and their team need to hold these meeting to make sure that the findings are shared and new ideas and goals are discussed. To hold effective meetings, start by setting an agenda and sending it out to team members beforehand. This will help everyone prepare, and ensure that the meeting stays on track. During the meeting, encourage open discussion and collaboration, and make sure to take notes and follow up on any action items. Carry out surveys with existing customers Carrying out surveys with your existing customers is a great way to gain first-hand feedback on how they like your service or product. This can help you understand their needs and preferences, and identify any areas where you can improve. To conduct a survey, start by identifying the key questions you want to ask. These should be focused on the areas that you want to improve, and should be relevant Conclusion Overall, using analytics to inform your content creation process is a crucial step in ensuring the success of your digital publishing efforts. By regularly monitoring and analyzing data such as eCPMs, RPMs, audience demographics, engagement levels, and traffic sources, you can gain valuable insights into what resonates with your audience and tailor your content accordingly. This, in turn, can help you attract and retain a loyal reader base, as well as drive revenue through targeted advertising and sponsorships. By adopting a data-driven approach to content creation, digital publishers can stay ahead of the curve and deliver the most engaging and relevant content to their audiences. At Spiny we go a step further by combining relevant analytics with AI to produce intelligent reccomendations that can boost your business, with no data work needed from you. If you would like to find out more, click the link below to book in a demo today.

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The Importance of Mobile-Friendly Content in the Digital Publishing Landscape

Valeria Zaltur / 2023-02-09

As a digital publisher, you are well aware of the importance of creating high-quality content that resonates with your audience. However, it's not enough to just focus on the quality of your content; mobile optimization is key, not just for your articles, but for your Ads too. Contents: The Rise of Mobile Devices Importance of Mobile-Friendly Content and How it can Benefit Digital Publishers Tracking Mobile Users What Makes Content Mobile-Friendly? Core Web Vitals Conclusion The Rise of Mobile Devices The rise of mobile devices has had a major impact on the digital publishing landscape. More and more people are using smartphones and tablets to access the internet, and this trend shows no signs of slowing down. In fact, according to a recent study, over 49% of all internet traffic now comes from mobile devices. This shift towards mobile usage has significant implications for digital publishers. Importance of Mobile-Friendly Content and How it Can Benefit Digital Publishers As digital publishers, it's crucial to understand the importance of mobile-friendly content in today's digital publishing landscape. With the increasing number of people accessing the internet from their mobile devices, it's more important than ever to ensure that your content is optimized for mobile viewing. Having mobile-friendly content is essential for user experience. If your content is not optimized for mobile viewing, it can be difficult for users to read and navigate on their smaller screens, leading to frustration and a poor user experience. On the other hand, if your content is mobile-friendly, it will be easy for users to read and engage with it on their mobile devices, leading to a better overall experience. Additionally, mobile-friendly content can help improve your search engine rankings. Google has stated that they take into account the mobile-friendliness of a website when determining its search engine ranking. This means that if your content is not optimized for mobile, your website could potentially be penalized in the search engine rankings. On the other hand, if your content is mobile-friendly, it could potentially help improve your search engine rankings, leading to more visibility for your website and ultimately, more traffic. Furthermore, mobile-friendly content can also help improve your conversion rates. With the rise of mobile commerce, more and more people are using their mobile devices to make purchases online. If your content is not optimized for mobile, it can be difficult for users to complete the purchasing process on their mobile devices, leading to abandoned carts and lost sales. On the other hand, if your content is mobile-friendly, it will be easy for users to complete the purchasing process on their mobile devices, leading to higher conversion rates and ultimately, more revenue for your business. Tracking Mobile Users With Spiny, publishers are able to see which devices their users are accessing their content from, including smartphones, tablets, and desktop computers. This information is crucial for optimizing the user experience, as it allows publishers to tailor their content to the specific needs and preferences of mobile users. With Spiny mobile traffic is surfaced in real time and by traffic source. This is important, as data we have collected shows that different articles perform better on mobile v desktop and mobile friendly traffic sources e.g. facebook can drive this further. This means that having inteliignet data on your traffic can help adapt your user experience and editorial strategy to cater to and continue catering for your evolving audience. For example, if a publisher notices that a significant portion of their audience is accessing their content from smartphones, they may choose to optimize their website for mobile devices by using responsive design techniques or creating a dedicated mobile app. This can help to improve the user experience for mobile users, as well as increase engagement and retention. Therefore, tracking users' devices with tools like Spiny is an essential part of the digital publishing process, as it helps publishers to understand and meet the needs of their mobile audience. So, what makes content mobile-friendly? Mobile-friendly content is content that is easily accessible and readable on a mobile device, such as a smartphone or tablet. This can be achieved through a variety of means, including: Responsive design: The layout of your content should automatically adjust to fit the screen size of the device it is being viewed on. This ensures that it is easy to read and navigate, regardless of whether it is being viewed on a smartphone, tablet, or desktop computer. Readable text: Mobile screens can be smaller and more difficult to read than desktop, therefore, when creating mobile-friendly content, it's important to use fonts and text sizes that are easily readable on mobile devices. This means using sans-serif fonts, such as Arial or Helvetica, and text sizes that are large enough to be easily legible on a small screen. Simple navigation: Mobile-friendly content should be easy to navigate, with clear and intuitive menus and links. This means using simple, straightforward navigation menus and buttons that are easy to click on a mobile device. Easy-to-use navigation: Mobile users have limited screen space, so it's important to make it easy for them to navigate your content. This can be achieved through the use of clear, intuitive menus and other navigation elements. Fast loading times: Mobile users are often on the go, and they don't have the patience for slow-loading content. Mobile-friendly content should be optimized for fast loading times, with images and other media sized and formatted appropriately for mobile devices. Minimal scrolling: Long pages of content can be difficult to read and navigate on a mobile device, as users have to constantly scroll up and down to read the content. Mobile-friendly content should be designed to minimize the amount of scrolling required, by breaking up content into shorter, more easily digestible chunks. Core Web Vitals Core web vitals refer to the principles that guide the development and design of websites and other online content. These vitals ensure that content is created and presented in a way that is user-friendly, accessible, and meets the needs of the audience. Some examples of core web vitals include: User experience: The overall experience of a user when interacting with a website or online content, including ease of use, clarity of information, and aesthetics. Accessibility: Ensuring that content is available to and can be used by people with disabilities, such as visual impairments or mobility issues. Mobile-friendliness: Making sure that content is easily accessible and readable on mobile devices, such as smartphones and tablets. Search engine optimization (SEO): Creating content that is easily discoverable and ranked highly by search engines, in order to increase visibility and drive traffic to the website. Security: Protecting the privacy and security of users and their data, including the use of encryption and secure servers. Interoperability: Ensuring that content can be accessed and used on a variety of devices and platforms. Conclusion In conclusion, it's clear that mobile-friendly content is essential in today's digital publishing landscape. Not only does it improve the user experience, but it can also help improve your search engine rankings and conversion rates. As a digital publisher, it's important to ensure that your content is optimized for mobile devices and responsive to different screen sizes. This can be achieved through the use of responsive design, mobile-specific design elements, and careful consideration of the user experience on smaller screens. By prioritizing mobile-friendliness in your digital publishing strategy, you can reach a wider audience, improve your search engine rankings, and drive more conversions. If you would like to learn more about how Spiny can aid your mobile and editorial strategy get in touch with us today!

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How to Track and Measure the Performance of Your Content

Rohan Bedi / 2023-01-26

As a digital publisher, you are constantly creating and distributing content to your audience. However, simply creating and publishing content is not enough to ensure success. Many digital publishers fall into the guesswork growth trap, of creating content they think their audiences want, with little to no insight into its performance. This unfortunately creates outlets that can’t push beyond their current traffic and interest. By tracking content performance, you can identify what is working well and what needs to be improved. This helps to remove the guesswork trap and helps you make informed decisions about your content strategy. Contents: Revenue: RPMs, and ECPMs Traffic: Page views and unique visitors Activity: Bounce rate, average time on page, and pages per session Audience: Demographics, Sources, and Live Tracking Engagement: Social shares, comments, and multiple traffic sources Conversions: Subscriptions, Newsletter Signups, and Purchases Revenue: RPMs, and ECPMs Revenue per thousand (RPM) and effective cost per thousand (eCPM) are two key metrics for measuring the financial performance of your content. RPM is calculated by taking your total ad revenue for a given period and dividing it by the number of page views during that period. eCPM is calculated by taking your total ad revenue for a given period and dividing it by the number of ad impressions during that period. By tracking these metrics, you can understand how much revenue your content is generating and identify areas for improvement. Your content will vary in eCPMs, as will traffic sources and even authors. eCPMs are an incredibly useful metric to use when analyzing your editorial content. With Spiny we surface your eCPMs live so you can adjust your editorial strategy to trending topics, high-performing sources, and more! Revenue tracking is the most important metric to track as a digital publisher, as understanding your revenue, especially by source is the key to success. Unlike traffic, activity, or any of the other KPIs we will go through subsequently, revenue is the only metric to truly show the value of your content and drive growth. Traffic: Page views and unique visitors Page views and unique visitors are two key metrics for measuring the reach of your content. Page views refer to the number of times a page on your website has been viewed, while unique visitors refer to the number of distinct individuals who have visited your website. By tracking these metrics, you can understand the reach of your content and identify areas for improvement. While traffic is a useful metric it is important to consider pages per session, time on site, and revenue. As a digital publisher we may create content that drives traffic, but has a high bounce rate and low time on page. Ultimately articles like this look good but provide little revenue for the overall business. Activity: Bounce rate, average time on page, and pages per session Bounce rate, average time on page, and pages per session are three key metrics for measuring the engagement of your audience with your content. Bounce rate refers to the percentage of visitors who leave your website after viewing only one page, average time on the page refers to the amount of time visitors spend on a given page, and pages per session refer to the number of pages viewed during a given visit. By tracking these metrics, you can understand how engaged your audience is with your content and identify areas for improvement. Audience: Demographics, Sources, and Live Tracking Demographics, sources, and live tracking are three key metrics for understanding your audience. Demographics refer to the characteristics of your audience, such as age, gender, and location. Sources refer to the ways in which visitors are finding your websites, such as through search engines or social media. Live tracking refers to the ability to track the behavior of individual visitors in real time. By tracking these metrics, you can understand your audience better and identify areas for improvement. Engagement: Social shares, comments, and multiple traffic sources Social shares, comments, and multiple traffic sources are three key metrics for measuring the engagement of your audience with your content. Social shares refer to the number of times a piece of content has been shared on social media, comments refer to the number of times a piece of content has been commented on, and multiple traffic sources refer to the number of different sources through which visitors are finding your website. By tracking these metrics, you can understand how engaged your audience is with your content and identify areas for improvement. Conversions: Subscriptions, Newsletter Signups, and Purchases Subscriptions, newsletter signups, and purchases are three key metrics for measuring the effectiveness of your content in driving conversions. Subscriptions refer to the number of individuals who have subscribed to your website, newsletter signups refer to the number of individuals who have signed up for your newsletter, and purchases refer to the number of individuals who have made a purchase on your website. By tracking these metrics, you can understand the effectiveness of your content in driving conversions and identify areas for improvement. Conclusion Tracking and measuring the performance of your content is essential for understanding the impact of your content and making informed decisions. Without effective data, digital publishers run the risk of falling into a guesswork trap. Here at Spiny we surface all of the KPIs for your business, live in one easy-to-access place, and utilize AI to provide empowered recommendations to help you succeed. If you would like to see how Spiny can accelerate your businesses growth speak to us today.

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The Importance of Content Analytics for Digital Publishers

Valeria Zaltur / 2023-01-17

Digital publishers today face an increasingly crowded and competitive landscape. With the rise of social media, the proliferation of online news outlets, and the explosion of user-generated content, it can be difficult for publishers to stand out and capture the attention of their audience. However, digital publishers such as online news outlets and magazines, can benefit greatly from content analytics. By understanding the performance of their content, publishers can make informed decisions about what types of content to produce and how to optimize their content for maximum engagement and revenue. Contents: What is Content Analytics Benefits of Content Analytics Challanges with Content Analytics How Spiny can help Digital Publishers with Content Analytics Conclusion What is Content Analytics One way that publishers can differentiate themselves and improve their performance is by using content analytics. Content analytics is the process of analyzing and understanding the performance of content on digital platforms. This is typically done through the use of specialized software tools that track and measure various metrics, such as page views, time on page, and user engagement. This data can include information about the types of content being published, the amount of engagement each piece of content receives, and the demographics of the audience engaging with the content. Digital publishers, such as news organizations and bloggers can use content analytics to gain valuable insights into their audience and the performance of their content. By doing so, they can make informed decisions about the types of content they should produce and how they should distribute it in order to maximize engagement and revenue. Benefits of Content Analytics Identify popular content: One of the key benefits of content analytics for digital publishers is the ability to identify what types of content are most popular with their audience. By analyzing data on page views, time on page, and user engagement, publishers can gain insight into what topics and formats are most successful at capturing and retaining the attention of their readers. This information can be used to guide editorial decisions and focus efforts on creating more of the types of content that are proven to engage their audience. Page design: Another important benefit of content analytics is the ability to optimize the placement and presentation of content on a website. By analyzing data on user behavior and engagement, publishers can identify where and how to display content in order to maximize its impact. This could involve testing different layouts, headlines, or calls to action to see which ones are most effective at driving clicks and engagement. Ad Performance: In addition to helping publishers understand and optimize their content, content analytics can also provide valuable insights into the performance of their advertising. By tracking metrics such as ad impressions, clicks, and conversions, publishers can gain a better understanding of which ads are performing well and which ones may need to be adjusted or replaced. This can help publishers maximize their revenue from advertising and ensure that their ads are delivering the desired results. Audience Insights: Content analytics is not just about improving the performance of individual pieces of content. It can also help publishers gain a better understanding of their audience as a whole. By analyzing data on user behavior and engagement, publishers can gain insights into the demographics, interests, and preferences of their readers. By analyzing data about the demographics of their audience, digital publishers can tailor their content to better meet the needs and interests of their audience. This can help to increase engagement and loyalty, leading to more traffic and revenue for the publisher but also improved content strategy, as well as more efficiently targeted advertising. Trends: In addition to the benefits outlined above, content analytics can also help publishers identify trends and patterns in their content and their audience. By analyzing data over time, publishers can identify emerging trends and shifts in user behavior, and use this information to adapt and evolve their content strategy to stay ahead of the curve. Increasing Subscriptions: Digital publishers can also strategically use content on their website to help convert visitors into paid website subscribers through content analytics. They can do this by identifying the types of content that are most valuable to their target audience and creating a clear and compelling value proposition. This can involve highlighting the exclusive or premium nature of the content, emphasizing the convenience of having access to all of the publisher's content in one place, or showcasing the expertise and credibility of the publisher's writers and contributors. Publishers can also use tactics such as targeted calls to action, limited-time offers, and social proof to encourage visitors to subscribe. By carefully curating and promoting their content, digital publishers can create a strong sense of value for their website and convince visitors to become paying subscribers. Through proper content analytics this value creation and ability to hook visitors to become subscribers becomes simple. Challenges One of the challenges that digital publishers face when it comes to content analytics is collecting and interpreting the data. In order to perform content analytics, digital publishers need to have access to a wide range of data about their content and audience. This data can be difficult to collect and interpret, especially for publishers with large audiences and large amounts of content. Another challenge is the constantly changing nature of the online environment. As the online landscape evolves, the needs and interests of audiences can change rapidly. This means that digital publishers need to be constantly monitoring and analyzing their data in order to keep up with these changes and adjust their content strategy accordingly. How Spiny can help Digital Publishers with Content Analytics Spiny.ai is an analytics tool that helps digital publishers understand their business, authors and boosts performance. The real-time data tool, Spiny Live provides a deep analysis on to the business performance and allows to identify content that is performing well and other that is not as relevant for the customers. With this, you can identify trends and issues and take action against them immediately. This will ensure that content stays relevant and any issues are fixed in a timely matter to ensure customer satisfaction. With Spiny you can also get recommendations for content performance improvements based on the data analysis capabilities of our Publisher intelligence tool, that combines AI with Human expertise. BidRoll is our innovative ads product that optimizes ads, increases website viewability and efficiency so that you can increase revenue from your content. Overall Spiny is the only tool that combines next generation content analytics and AI recommendations with increasing ads optimization and audience loyalty. Spiny generates you more revenue, increases subscription conversions and empowers your business strategy. Conclusion In conclusion, content analytics is a valuable tool for digital publishers, providing insights into the performance of their content and helping them make informed decisions about what types of content to produce and how to optimize it for maximum engagement and revenue. By leveraging the power of content analytics, publishers can gain a competitive edge, improve their performance, and better serve their audience. Despite the challenges, the benefits of content analytics make it well worth the effort for digital publishers.

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The Best Tools for Digital Publishers

Valeria Zaltur / 2023-01-12

Digital Publishers have many tools at their disposal when it comes to creating and maintaining content. In this post, we’ll take a look at some of the most powerful and useful tools available in the market. We will explore a variety of tools and categories: AI tools will help you gerate content and marketing automation, so that daily tasks can be done quickly and efficiently. CRM (Customer Relationship Management) Solutions keep track of all interactions with your customers while Lead Generation Tools assist with automation so that you don't have to manually send thousands emails every time someone signs up for an account on your site - let alone schedule follow up calls at later dates! Content Marketing Tools and Content Analytics Tools will help you create a digital publication or build a platform for your content. They can assist your marketing efforts by providing insights into customer behavior and how to reach them effectively. Contents: Why Digital Publishers need AI and Sales Tools How AI and Sales tools Help Digital Publishing Businesses How Spiny can Help You AI Tools Customer Relationship Management Software Content Analytics Tools Additional Tools With the right tools, you can succeed Conclusion Why Digital Publishers need AI and Sales Tools One of the biggest goals for businesses and digital publishers is to keep growing revenue and improve performance. To do so, they need to use tools to help them optimize daily operations: AI tools can help sell more by providing the right recommendations to readers based on their purchase history and preferences. Sales tools can help publishers make more money by giving an insight into how much each reader is worth and what type of content they want to see. How AI and Sales tools Help Digital Publishing Businesses AI tools can help you find the right audience, automate your sales process and create better content. In addition, these tools can save time and increase your revenue. So how do they work? AI tools like Spiny give you real-time insights on how people are using your site so that you can make informed decisions on what content to create based on user behavior patterns. AI tools like MailChimp help publishers send targeted emails with personalized subject lines that are relevant to readers’ interests and needs at the time they open them AI tools like Salesforce automatically update customer information in one place so there is no need for manual entry or data entry errors by humans - saving time & money! How Spiny can Help You Spiny.ai is an analytics tool that helps digital publishers understand their business, authors and boosts performance. The real-time data tool, Spiny Live provides a deep analysis on to the business performance and allows to identify content that is performing well and other that is not as relevant for the customers. With this, you can identify trends and issues and take action against them immediately. This will ensure that content stays relevant and any issues are fixed in a timely matter to ensure customer satisfaction. With Spiny you can also get recommendations for content performance improvements based on the data analysis capabilities of our Publisher intelligence tool, that combines AI with Human expertise. BidRoll is our innovative ads product that optimizes ads, increases website viewability and efficiency so that you can increase revenue from your content. Overall Spiny is the only tool that combines next generation content analytics and AI recommendations with increasing ads optimization. Spiny makes you smarter, generates you more revenue and empowers your business strategy. AI Tools AI tools can help digital publishers in many ways. They can help with content creation and content marketing, as well as sales and customer service. AI tools are used for marketing automation, content curation & distribution, and also to improve the user experience on your site. BeyondWords can be used to create content using an intuitive drag-and-drop interface, and then publish it directly to your website or send it via email. It features a built-in CMS that allows you to manage your content. Craiyon is an AI image generator that is free to use. It will generate between six and nine images per brief. With each brief, you include keywords of what you want the image to be and the style, such as an oil based painting of a modern city. CopyAI is a tool that automatically generates blogs, post captions, introduction paragraphs for articles and more. CopyAI is useful for digital publishers who want to create content quickly and efficiently while ensuring originality and circumvent plagiarism. DeepL is a translator service claiming to be the “world’s most accurate” one. This is a free service that translates at least 29 languages but it has usage limits. The paid version of DeepL generates unlimited translations and enhancements. Hemingway is a tool that helps you write clearly and effectively. It highlights long sentences, passive voice, adverbs, and complex words. You also get a reading time estimate for your content so you can see how long readers will take to read your articles or blog posts. The tool provides suggestions on how to make your writing more concise so that it’s easier for people to read and understand what you’re trying to say. Hemingway works in real time as well: as soon as you make any changes in the editor (for example adding an image), Hemingway will automatically evaluate them according to its rulesets – no need to save before checking if everything looks good! Photosonic is another web-based AI image generator tool that creates images in different styles. It generates the images using the AI model based on the detailed text description that users would provide. The more details provided the better the result. Quillbot is a machine learning tool that can help you rewrite and find the right words for your content. It uses advanced algorithms to analyze your writing, identify problem areas and make recommendations on how to improve them based on what it finds in other articles. This helps avoid repetition and makes your article more readable because it sounds like something a human wrote instead of just being full of keywords that search engines appreciate more than readers do! Summari is an SEO tool that converts links into AI generates summaries that are made up of a few sentences. By summarizing keu points it can help make the content more digestible and more shareable on social media channels. Writesonic is a content creation tool. It provides an AI-powered assistant that helps you to create better content by providing suggestions, ideas and insights on the topics of your choice. It can also help with your SEO and social media marketing by optimizing the titles of your articles and generating keywords automatically based on the topic that you choose. Customer Relationship Management Software Customer Relationship Management (CRM) is a system that helps manage customer relationships. It stores and organizes information about your contacts, prospects and leads in one place so you can easily access it. In addition, you can track leads, generate reports and automate marketing activities. Some of the best CRM software for digital publishers are: ActiveCampaign is a marketing automation platform that allows you to create and send emails, SMS messages and push notifications to your subscribers. It also offers advanced marketing automation features like landing pages, forms, surveys, lead scoring and more. The platform's email templates are fully customizable so you can create specific campaigns for different audiences. The reporting dashboard provides detailed statistics on how your subscribers have interacted with each campaign over time. There's also a feature called 'team member monitoring' which lets you view the performance of individual team members without having access to their accounts or even knowing what they've been doing! EngageBay CRM is a tool that helps digital publishers manage their leads, contacts, and customers. It’s also an excellent platform for automating your marketing efforts. EngageBay is used by the likes of BuzzFeed, Business Insider and Forbes to execute their lead generation campaigns. This CRM tool offers many features that are useful for digital publishers including event registration forms, guest list management tools, webinar scheduling features, email automation and more. HubSpot CRM is a free tool for small businesses, and it can be used for sales and marketing, customer support, social media, blogging, SEO and web analytics. It also works as an eCommerce platform. HubSpot CRM is popular among digital publishers because it offers so many features. The free plan has limited access to the software but still allows you to track leads and contact information from various sources (such as email or social media). You can also use this program for lead nurturing by following up with emails based on each stage of the buyer's journey. The paid plans offer more advanced features like data collection through forms or live chat sessions. Content Analytics Tools There are many content analytics tools designed to provide publishers with the information they need to run their business more effectively. Parse.ly is a web analytics tool that tracks your site's performance based on traffic sources, device type, referrers and more. It provides data on the performance of your content across the web and social media as well as in emails. Chartbeat measures website engagement by tracking over 100 million unique visitors per month across 10 million websites worldwide (including our own!). This enables you to see how users interact with your website and make changes accordingly in real time so that there's no delay between adjustments made in one area and seeing their results somewhere else on your site—or across multiple sites if applicable for larger publishers/agencies/brands looking at several properties at once rather than just one at any given moment.Chartbeat is a web analytics tool that provides real-time data on website traffic. It also offers a heatmap feature to help you understand how visitors are interacting with your content. With Chartbeat, you can track engagement and see how users are interacting with your content. Google Analytics 360 is a cloud-based analytics solution that provides a complete view of the customer journey, from acquisition to conversion and beyond. The solution delivers actionable insights on your marketing efforts and allows you to make data-driven decisions based on actual performance. In addition to providing real-time data, Google Analytics 360 offers deep segmentation tools that allow you to slice and dice your audience segments according to whatever criteria you choose (e.g., gender, age range). You can also compare different segments against each other, allowing for an in-depth understanding of how those audiences behave differently or even overlap. Additional Tools These tools can help publishers with daily activities. Publishers need tools to store customer information, interact with the rest of the team and keep track of projects. MailChimp is one of the best tools for digital publishers. It offers an intuitive and user-friendly interface and has become a go-to tool for many publishers to send emails, collect leads, and track their performance. MailChimp has a free plan that lets you send up to 12,000 emails per month. This should be enough for most startups or small businesses who want to test the waters with email marketing before making the jump into paid plans at $10/month or more. And if MailChimp's free plan isn't enough, they also offer several paid plans based on how many subscribers you're trying to reach: $10/month will get you up to 500 subscribers; $20/month will get you up to 2,000 subscribers; etc., all the way up until unlimited subscribers which costs $199/month (and includes all features). Slack is a messaging app that is used by teams and departments to discuss work. It can be used for internal communications, or with customers to ask questions or provide feedback. Slack is free for small teams, but there are paid plans if you need more space than the basic version offers. Slack has many features which make it easy to use: The ability to create channels that are used for different purposes (e.g., marketing or customer service) A search function that makes finding messages easier Slackbot is an artificial intelligence bot that helps you find what you need quickly Trello is a visual project management tool that allows you to organize tasks in boards. You can create as many boards as you want, and then add cards to those boards. Each card has its own description, due date and checklist of subtasks (so you can break down larger projects into smaller ones). Trello offers free accounts with limited features for individuals or small businesses (up to five members). The free version includes unlimited boards, which means that if you're just starting out, it's ideal because it makes it easy for everyone on your team to collaborate on taking care of content across multiple channels at once. The basic Trello plan also lets users share each board with other people in their organization—for instance, if there are different teams working together on the same project but they don't all speak the same language yet need access anyway so they don't waste time translating things unnecessarily—but this is limited since only one person can be invited per day per board; after that limit is reached then no more invites will work until next time around when another 24 hours goes back again while retaining all previous permissions/memberships added previously (which may seem confusing now but becomes much clearer once you start using Trello). WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is the most popular CMS in use today, with more than 70 million websites using it. The platform has been around since 2003 and was initially created as a blogging platform (hence its name). It has since grown into much more than that, however: today, WordPress can be used to power all kinds of websites, including news sites, ecommerce stores and even entire social networks such as Facebook and Pinterest. WordPress is also available in two versions: the self-hosted version which means you need to host it yourself; or you could choose to go with a hosted solution where someone else hosts it for you at an additional cost per month (the hosted version may have fewer features than its self-hosted counterpart). With the right tools, you can succeed There are many tools that can be used to help digital publishers. With the right tools, you can accelerate business development, automate many tasks that would otherwise take more time and money to complete, achieve goals quicker by focusing on what drives more revenue. Overall, it’s important to identify threats and opportunities in your business and consider if it’s more efficient to make use of these tools. The key is to find the right tools for the job at hand, whether it’s finding a new way to reach readers or improving internal processes that affect publishing efficiency – there are countless apps out there specifically designed for this purpose! Conclusion We hope this post has shown you that there are many tools and services out there for digital publishers to help them succeed. We have highlighted some of these tools so that you can expand your knowledge base on all things digital publishing. If you are a digital publisher looking for a tool that will help you with all areas of your business, contact us at Spiny.ai and book your demo with us!

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Content Monetization Explained

Rohan Bedi / 2023-01-09

Content monetization is the process of earning revenue from the distribution and consumption of content. This can be done through various means like advertisements, sponsorships, subscriptions and product placements. Content monetization is gaining popularity as more people are using their channels to make money online like digital publishers who increase profits through monetizing blogs. There are many advantages to this type of business model and Spiny has some tips on how you can get started with it today! Contents: What is Content Monetization How is Content Distributed Who should monetize their Content Main ways to Monetize Content Advantages of Content Monetization Mistakes to avoid when Monetizing Content How Spiny can help with Content Monetization Conclusion What is Content Monetization You might be wondering: What is content monetization? Simply put, it's a process of converting the content you produce into revenue. For example, if you have a blog where people can read and share your articles, then that would be considered an example of content monetization. However, when most people think of content monetization they probably imagine something like YouTube or Twitch (two video streaming services). These are platforms where people can create videos and earn money from advertising a certain product, service or brand. It's important to note that these aren't the only forms of Content Monetization available, there are many other types too! How is Content Distributed There are two ways content is distributed: physically and virtually. Physical magazines, newspapers, and books (for example) are distributed through the physical mail system, which requires a lot of resources. It's also slow—you have to wait for it to be delivered and you can't get it right away. Virtually content that can be accessed using smart devices such as phones, tablets and laptops. Is faster because it doesn't involve paper, mail delivery, physical storage of inventory or printing costs. You can get your information immediately from sources such as social media, websites, newsfeeds, blogs, emails and Youtube videos on your phone without having to wait for anything else! This content can be and shared by users on social media, or with family and friends which then increases visibility meaning, more revenue. The accessibility, ease of use and convenience of virtual content has made it so many take advantage of content creation and monetization and equally for users easy access to information they need. Who should monetize their Content You should monetize your content if you are one of the following: Digital Publishers: If you’re a publisher, or if you have a large following on social media and other content platforms, monetization is an easy way to make some extra money. You can sell branded merchandise like t-shirts or hats with your brand name on them to further increase customer loyalty and brand awareness. You can also offer rewards programs for loyal customers who sign up for your email list. An example of this would be offering exclusive discounts or early access to new products as incentives for joining the list. A Product Creator: If you have a product that could help your audience, monetizing a blog is a good way to make sure they know about it! It's also important to note that if you're selling something, you can't just link out to it in every post - that would be considered affiliate marketing which is against Google's terms of service. The big difference between physical and virtual distribution is that the former is expensive, slow and difficult to update since it must be printed out in bulk and mailed out. The latter is cheaper due to lower costs for printing as well as quicker turnaround; updating content is simple because you can do it whenever you want! Content creators and curators: These are two sides of the same coin. Both have the power to influence audiences, but one does it by creating content, while the other does it by curating content. Content Creators: They create content for a wide range of purposes that is original and made from scratch; for personal or professional use. They can be a journalist or blogger who creates posts from their own ideas and research or influencers that create videos for their followong. By creating this content and distributing it on multiple channels, for example social media or YouTube they can profit from views and likes. Content curators: They find, select and organize existing information and media to be shared with others. The content that is relevant to their audience is brought to them in a way that will help them understand it better or get more out of it. This can be done through an article on your blog or website, a newsletter you send out at regular intervals (monthly or weekly), social media posts on Facebook or Twitter… anything goes! Main ways to Monetize Content There are many different ways to monetize content, and it's up to you to choose which method is best for your audience. Here are a few: Advertisements: This is when ads appear on your page and it generates revenue based on clicks or impressions. Advertising is the most common way to monetize content. It can be an effective strategy, because it's typically simple to implement and there are many platforms that can help you get your ads in front of potential customers. Ads can be placed on websites, videos and blogs, in social media platforms (Facebook, Twitter), mobile apps and games. The best way for you to figure out which ad placement is right for your audience is by testing different ad placements and seeing what works best for you. However, if you're not careful, ads could end up alienating some viewers rather than attracting them. Affiliate Marketing: This is when you recommend products/services that you use/like on your blog, and earn commission from sales made through your recommendation. Affiliate marketing is another option for making money from your articles or videos on places like YouTube and Instagram Stories—and one that's becoming increasingly popular as more businesses offer affiliate programs or even their own branded products and services directly through social media sites (like influencer Facebook groups). This method works by allowing people who've created original content about a particular product/service (in this case, you) share that product/service with their followers in exchange for getting paid based upon how many times those followers click through on an affiliate link within your post (which then redirects them back over-the-top onto the original site where they made their purchase). One downside here is that many advertisers require some level of verification before approving any given influencer campaign - which means if yours isn't approved yet then no money will come rolling in! Subscriptions: They allow you to charge your users on a recurring basis without having to sell them anything. Subscribers pay a monthly or annual fee to access the content, which is usually exclusive or only available for a limited time. Subscriptions can be for digital products or physical products. This is especially useful for businesses that make money from providing information or entertainment, such as news websites and magazines. Digital Content Monetization: Platforms such as tiktok provide another way for influencers and creators to monetize their content by offering them a platform where they can upload their videos/photos/stories etc., get paid for it, then share it with their followers who will pay for access via monthly subscriptions (also known as "subscriptions"). Product Sales: This is when you sell your own brand of products or affiliate products through a website like Etsy or Shopify. Advantages of Content Monetization When you monetize your content, you create an opportunity to earn revenue in a number of ways. Increase your revenue by selling ads or sponsorships on your site and/or through affiliate marketing programs or by selling products directly from your website. Increase brand awareness by using content marketing techniques like blogging and social media to build an audience for your business or company. Increase customer loyalty by providing valuable information that helps customers make better decisions about the products or services they purchase from you (or from other businesses). Increase customer engagement by giving them opportunities to interact with each other through comments sections, forums, polls and surveys on your site so that they feel like part of a community rather than just another anonymous user reading articles about themselves online. Content monetization is an excellent way for businesses to gain new customers because it allows them to target specific demographics based on interests rather than relying solely on word-of-mouth advertising methods like radio commercials or television advertisements which reaches everyone regardless if their needs match up with what’s being sold! Mistakes to avoid when Monetizing Content To get the most out of your content monetization strategy, avoid the following common mistakes: Having only one form of content monetization. If you're using ads to monetize your site's content, don't rely on just one type. You should build a diverse portfolio that includes banners, pop-ups, interstitials and more. Overlooking important metrics and data. If you don't have an understanding of basic key performance indicators (KPIs), such as eCPM or eCPA, then it's likely that any decisions about your content monetization strategy will be based purely on guesswork rather than fact-based evidence. This can lead to poor decisions and make optimizing for conversions difficult or impossible. Avoiding not having a good monetization strategy in place before going live with advertising on your website. This is easy enough to say, but harder to execute if it's something new for you as business owner or blogger but there are plenty of resources out there which can guide you through the process step by step from start up until getting results after few months/years depending on how fast growing site is going forward. Over-Monetizing Your Content. If you’re producing high-quality content, don’t try to squeeze every cent out of it by adding superfluous ads or selling it at a higher price point. You’re better off using a single ad on the side of your page than filling up the entire page with ads and potentially annoying readers. Under-Monetizing Your Content. Just because there aren’t a lot of people willing to pay for your work doesn't mean you should give it away for free; otherwise, how will you earn enough money from this venture? While some sites have seen success with this model, most other publishers haven't seen much return on their investment until they started charging users directly through subscriptions or membership fees rather than relying solely on advertising revenue alone--which can be hard since so many people block advertisements in their browsers these days! Selling Out Too Quickly. Don't try to monetize your content as quickly as possible; instead, take the time to find an ad network or platform that fits your site's needs and will help you grow over time. Instead of rushing into things, look for a monetization strategy that will last; otherwise, you'll find yourself having to make changes again in the near future. Not Being Clear about Your Content. Don't hide your content behind a paywall or make it difficult for people to find what they want. Make sure your monetization strategy is clear from the start so that users know exactly what they're getting when they sign up for your site, whether it's access to exclusive content or an ad-free experience. How Spiny can help with Content Monetization We understand that it is hard to be on top of your business performance. The reason for this is simple: digital publishers have many obstacles, like implementing new technology and optimizing the website performance. To help you monetize your content, we offer Bidroll, where publishers can benefit from the header-bidding service to achieve higher revenue and be on top of their business performance. We also provide real-time data on your business performance so you can make decisions quickly and be on top of trends with Spiny Live. With Publisher Intelligence (PI), we will make recommendations on how your business can improve its performance by providing insights into what content is performing well and which one customers don’t interact with that much, so that you can optimize them accordingly. Conclusion Content monetization is a new concept for many companies, but it can be a very effective way of making money from your content. The most important thing when it comes to monetizing content is that you are fully aware of how it works, how much effort and time will be required from your side, and what benefits you will get from doing so. If all this sounds like something that interests you then we encourage you to contact us today!

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What is an Ad Exchange

Nana Owusu-Nyantekyi / 2022-12-29

Ad exchanges are a way for advertisers to buy and sell ads from digital publishers through a single platform. The exchange uses demand-side technology to match the highest-paying ad inventory with the highest-value advertisers, resulting in more revenue for digital publishers and better ROI for advertisers. Contents: What is an ad exchange? Difference between ad exchanges and ad networks Importance and benefits of ad exchanges for advertisers and publishers Who uses an ad exchange? How do ad exchanges work Types of Ad exchanges Why do you need ad exchanges How to make the most out of Ad Exchanges with Spiny Conclusion Ad Exchanges Explained An ad exchange is a digital marketplace that allows advertisers and publishers to buy and sell digital advertising inventory. While an ad exchange may be used by an individual advertiser or publisher, it is typically a platform that connects advertisers and publishers to facilitate the buying and selling of digital advertising inventory. A user can submit a request for an audience on their website, which will then determine if there are any available spaces for ads to be displayed in that particular area. Once this is determined, they will receive a quote from the publisher's network(s), which includes how much it costs to place an ad based on various factors such as location and time of day (viewable impressions). They use demand-side technology to match the highest-paying ad inventory with the highest-value advertisers, resulting in more revenue for publishers and better ROI for advertisers. Ad exchanges differ from ad networks in that they are typically used by both publishers and advertisers who want to buy or sell ads through an intermediary system, rather than doing business directly with each other. The user can then purchase these advertisements using their preferred payment method (e.g. credit card). Difference between ad exchanges and ad networks Advertisers, digital publishers, and ad networks all use ad exchanges to buy and sell ads. Ad exchanges work by setting up real-time auctions for ad space and allowing advertisers to bid on it. The winning bidder's ad is then displayed on the publisher's website. Ad exchanges can be classified as either general or specialized, with the latter focusing on specific types of advertising such as mobile or video. Ad exchanges can be accessed through Google Ad Manager, a supply-side platform (SSP), or an ad server. Ad networks are typically used by publishers (such as websites) that want to sell their own advertising space directly to advertisers. Ad exchanges are used by both publishers and advertisers who want to buy or sell ads through an intermediary system instead of doing business directly with each other. Importance and benefits of ad exchanges for advertisers and publishers Ad exchanges are used by both advertisers and publishers. They allow advertisers to buy ad space at the best price, while also allowing publishers to sell their unsold inventory to advertisers at good prices. Ad exchanges are automated systems that work as a platform where an advertiser can buy ads based on targeting and optimization criteria. Advertisers and publishers gain control over their ads and costs, as well as target audiences better than ever before. Who uses an ad exchange? There are several types of companies that use ad exchanges to buy and sell ads. The most common are: Advertisers (brands): These entities use the exchange to sell their products and services to consumers. They have a message they want to get across, and they can do so via display advertising or other digital marketing channels. Digital Publishers (websites): These entities run websites with content for users, and they can earn revenue from ads displayed on them by using an ad exchange. They work with the advertiser in order to monetize their traffic—but not always directly: sometimes publishers allow advertisers access only through intermediaries like Ad Networks or Demand-Side Platforms (DSPs). Ad networks: Digital media companies whose business model is based on selling inventory from multiple sources at once in order to maximize profits for all parties involved. In this case, “all parties” includes both publishers who sell their inventory via ad networks as well as advertisers who purchase ads through those same agency-like platforms instead of directly from each website where those ads will be displayed. How do ad exchanges work Ad exchanges are a type of real-time bidding system that allows advertisers to bid on advertising space in real time. They work by setting up an auction for ad space, and then they match the highest bidder with the lowest available inventory at any given moment. Ad exchanges work by setting up an auction for ad space, and then they match the highest bidder with the lowest available inventory at any given moment—think of them as a stock exchange for ad buying, but instead of stocks you’re buying impressions (or units). For example, if you have 100 ads you want to buy online, you can use an ad exchange to find all those ads within milliseconds (instead of going through each network yourself). And because there are so many publishers out there who don't always know where their own unsold inventory resides (and need buyers), these exchanges make it easy for everyone involved in this process to get what they need—which means higher profits all around! Types of Ad exchanges The term “ad exchange” is used to describe a number of different types of systems. Here are the main types: Prebid: is a JavaScript library that allows publishers to set up header bidding through ad exchanges and improve the competitiveness of their ad inventory. Real-time bidding (RTB): This is the most common type of ad exchange and is used by many publishers and advertisers. In this model, advertisers bid for specific slots on your page in real time, with the highest bids taking priority. Programmatic advertising: also called automated buying, programmatic selling or programmatic media buying. It involves automated software that selects the audience segments and makes decisions about which ad formats should be displayed where (including when they're placed on mobile devices). It's often based on website cookies or other tracking methods that let advertisers reach people who've visited their site previously or signed up for an email newsletter in order to target ads at them specifically while they browse other websites online through an intermediary such as Google AdWords or Facebook Audience Network Programmatic direct: also called programmatic guaranteed, it’s a more manual approach to buying and selling online advertising. It allows advertisers to directly negotiate with publishers for the best available rates on certain inventory types (such as banner ads or mobile app installs). They'll use data about their audience such as age range, gender and location in order to find the most effective type of ad format. Why do you need ad exchanges As a publisher, you want to make sure that your inventory is being sold at the right price. As an advertiser, you want to ensure that your ad space is being used by legitimate users and not fraudsters. With the help of an ad exchange, both parties can meet their goals in real time! Ad exchanges help publishers and advertisers to connect with each other in real time by providing a platform where: Publishers can sell their ad inventory programmatically Advertisers can buy premium media at scale without having to worry about fraud or transparency issues How to make the most out of Ad Exchanges with Spiny Spiny’s Bidroll is an Ad-tech solution that improves yield and ROI for publishers. Its automatic price flooring feature helps you to increase your profits and make the most out of ad exchanges. With Bidroll, you can also automate your ad server demand sources by applying specific rules based on publisher performance metrics or audience segments (age, gender, location etc.). Digital Publishers have full control over their inventory — they decide which auctions are used for each impression and how much they are willing to pay for them. As no private marketplace is involved in this process, users don't have to worry about being forced into a corner with certain buyers. BidRoll also utilizes advanced Ad Tech to make Digital Publishers ads as efficient as possible, through the propeitarty tech Publishers have seen increases that, in some instances, have more than doubled ad revenue on the site. Click here how Spiny has helped Sports Digital Publisher On3 These are just a few of the many features that BidRoll has. BidRoll is a unique product as through Spiny content intelligence and real time insights can be combined with the Ads product, creating results that can’t be found anywhere else. Therefore, looking into BidRoll for Digital Publishers is something we highly advise. Conclusion The ad exchange market is growing at a rapid pace, with the total number of active ad exchanges and networks expected to reach 1,500 by 2024. The more competition there is in this space, the better for advertisers. If you’re looking to make the most out of your advertising budget by reaching your target audience, then check out our website today!

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What is Digital Publishing

Rohan Bedi / 2022-12-20

Do you know what digital publishing is? Digital publishing is the new way of doing things in the world of print media. With the advent of e-books and online content, traditional publishing is not as popular as it used to be, with more content being available online than ever before. Digital publishing is a growing field with lots of potential. If you want to explore the subject further and take a deeper dive into how this concept works, keep reading! Contents: What is Digital Publishing What is a Digital Publisher? How does Content Marketing work with Digital Publishing? Benefits of Digital Publishing Drawbacks of Digital Publishing Print Media vs Digital Media Other Digital Publishing examples Why choose Digital Publishing? Benefits of using online Publishing Platforms How Spiny.ai helps Publishers Conclusion Digital Publishing Explained Digital publishing is a term used to describe the use of various digital media in order to create, publish and distribute marketing content in digital forms. The digital publishing industry has grown exponentially in the last decade, with many publishers now adopting it as their main method of distributing content, and as a replacement for print media. Digital publishing benefits both the publisher and their audience by providing an instant way for them to access all types of media from anywhere at any time. It is part of the broader digital transformation which includes not just what happens on screens but how businesses operate across channels including mobile devices such as smartphones and tablets. What is a Digital Publisher? A digital publisher is both individuals who create content on their own websites or blogs in order to reach audiences online, as well as companies that produce daily news coverage online. They can be paid, unpaid and/or have a blog, website or social media page. As an example, let's say your friend starts a blog to publish their book review on. Your friend can be considered the digital publisher for this project since they are publishing content online in exchange for money (e.g., ad revenue). How does Content Marketing work with Digital Publishing? Content marketing is a way to create, distribute and promote content for the purpose of influencing potential customers to purchase a product or service. Content marketing is used to build trust and loyalty with potential customers by providing helpful information they can use before they make their decision. This content is then published on a certain platform where users can visit and navegate through all of the content. The more users you have, the more shares your content will get, increasing your brand awareness and leading to a successful Digital Publishing Business. Benefits of Digital Publishing Digital publishing is a great way to reach your target audience. Because all content can be published and distributed online, it has a lot more accessibility, therefore, more opportunity for a bigger and loyal audience. For example, if you’re a travel agent and you want to reach people who are interested in traveling, then digital publishing is the way to go, as people will be able to find out what they searching for just with a few clicks. It allows publishers to get their message out there without having to rely on traditional media or other expensive options like print advertising, which might have an easier time slaing up their business, but had limited outreach. Digital publishing also allows you to reach people who aren’t interested in traditional media and would prefer not spending their time watching TV or reading newspapers. If this is the case with your target audience, then digital publishing might be more effective for reaching them than other forms of advertising such as radio commercials or billboards on highways. Digital publishing can also help save money because there are no printing costs involved compared with traditional print media (books) where there are a number of costs including editing fees, layout fees and promotion costs before it even gets published which adds up quickly once printed copies have been distributed throughout stores around the world! Drawbacks of Digital Publishing Digital publishing has a few drawbacks. One of the most common is that it can be difficult to measure ROI because it's not always clear what value your content actually provides to readers and customers. Digital publishers also have a harder time scaling their businesses than print publishers do, since they're typically limited by resources instead of by demand. Furthermore, digital publishers usually don't have access to a large enough audience base when they start out—so it may take them longer than print publishers do to find their target audience and hit critical mass in terms of revenue generation, however once they do, they have much larger accessibility as it can be reached by anyone through any smart device. Finally: digital publishing requires excellent editing skills (or else you'll end up with sloppy work). You also need someone who understands how search engines work so that your content gets found through Google searches—and this person should know how email marketing works too! Print Media vs Digital Media Print media is physical, tangible and available for sale in stores. It is printed on paper and bound together in book form, but physical media has been declining giving the popularity of digital media. Digital media is not a physical object but rather exists as a digital file that can be accessed by consumers through computers, smartphones and other devices, meaning that is a better option when it comes to reaching more people. Digital publishing has become more popular due to its lower cost of production, increased accessibility for the public and ability to reach more readers than print media has been able to do for years. However, digital publishing does not always offer the same level of quality or value as print publishing does because it cannot be sold at higher prices like hardcover books can be sold at bookstores around the world! Other Digital Publishing examples Online publications: A digital publishing business can be as simple as a blog, or it can involve a full-fledged news website with multiple writers and editors. Digital magazines are also growing in popularity, especially among younger readers who don't have time to sit down and read the latest issue of their favorite print magazine. eBooks: An eBook is basically like a book that exists only on your computer or device (like an iPad). It's helpful for people who want to read books but aren't able to get out much due to illness or disability, as well as people who live in places where they lack access to bookstores. Social media: Social media platforms such as Facebook and Twitter are increasingly being used by publishers not just for marketing purposes but also for sharing news stories directly with readers. These platforms allow publishers greater flexibility over what kind of content they share than traditional media outlets do; additionally, they allow publishers to connect directly with consumers via comments sections so that readers can voice their opinions about what's being published! Microsites: A microsite is a website that focuses on a single topic, like the latest book from an author or publisher. They're often used as part of a larger marketing campaign to promote new books and authors. Blogs: A blog is a website that publishes content in reverse chronological order, meaning the most recent posts appear first. Blogs can be very personal and informal (like this one), or they can be professionally designed with a focus on business or industry news. You’ve probably seen many blogs because they’re so popular among users of social media sites like Twitter and Facebook as well as publishing sites like Medium and WordPress.com—and thousands more! Websites: sites can be used to publish text or images on a computer screen, they are often interactive with features such as videos, audio clips, or animation added to enhance the experience for users who visit them. Mobile apps: are typically small programs designed for mobile devices (smartphones). They allow users to access content quickly and easily without having to visit a website first. Digital Magazines: these are magazines that have been made available online through an app or website rather than being printed on paper copies Online newsletters: there are the newsletters that have been produces using technology instead of being printed onto paper copies Why choose Digital Publishing? Digital publishing is a great way to reach new audiences. You can reach your customers, who are increasingly using mobile devices for their reading material. Digital publishing is also a great way to reach niche audiences. The same goes for targeting your core readership, as well as engaging with them in different ways than you would with print-based content or ebooks. Digital publishing allows you to attract a larger audience by producing content that’s easily accessible on any device and platform they choose — whether they are in the office at their desk or relaxing on their couch at home. It also makes it easier for people to share and promote your work online (more eyes = more sales). Finally, by making it easier and cheaper than ever before, digital publishing encourages experimentation — which leads us back around again! Benefits of using online Publishing Platforms The following are some of the benefits of using online publishing platforms: Easy to use: An online platform is typically very intuitive and easy to understand, even if you've never used it before. You can learn how to use one in a matter of minutes or less. Quickly publish content: The publishing process with an online platform is quick and simple; it's just a few clicks and you're finished with your content! This saves valuable time and allows you to get back to other tasks that are more important than writing blog posts (or whatever else people use blogs for). Publish on multiple platforms at once: With many blogging platforms, you can publish your content on multiple websites simultaneously—in different languages, even! This means reaching out specifically to foreign readers who might not be able to read English fluently enough for them recognize what kind of information they'll find useful or interesting about a topic like yours; or maybe there are just some topics which appeal directly only certain demographics but not others (think about how differently men and women might perceive something like financial management advice). The option also exists if someone really wants something specific written down forever but doesn't want any potential viewers stumbling across it while searching Google Analytics results instead they'd rather find their website listed under those terms first so they decided not publish anywhere else except where most likely customers would look first when trying out new products/services etcetera How Spiny.ai helps Publishers As a publisher, you’re responsible for everything from content creation, ad sales and distribution to product development and customer service. You need to know exactly how much money is coming in so that you can make sure there’s enough cash left over at the end of each month. You could get by with spreadsheets or an Excel spreadsheet but Spiny AI has done all the hard work for you by building a tool that tracks your daily operations and helps you be on top of business performance. Spiny offers a number of services to their customers: Spiny Live provides insight into the real-time business performance of your company so publishers know which content is doing well at what time, and which content is not as relevant to them; Bidroll is a header-bidding service that takes care of publishers' ads. It's built to drive price competition, ad quality and yield (more advertisers competing over fewer impressions); Publisher Intelligence is a content recommendation platform that uses AI to help publishers maximize their online reach. Conclusion Digital publishing is an exciting, fast-paced and ever-changing industry. It can be an excellent way to publish your content online, reach new audiences and expand your business. It’s also important to keep in mind the drawbacks of digital publishing so that you can make sure your business is set up properly before investing too much time or money into it.

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What is Real-Time Analytics?

Rohan Bedi / 2022-12-15

Real-time analytics is one of the most powerful technologies out there. It can provide a window into your company's performance, enabling you to make better decisions and improve processes. The challenge is that real-time data can be difficult to setup and overwhelming if you're not sure how to use it. In this guide, we'll break down what real-time analytics is, how you can make it easy and why it matters for your digital publishing business. Contents: Real-Time Analytics Explained How can it be used? Real-Time Analytics works for businesses of all sizes Advantages of Real-Time Data Drawbacks of Real-Time Data How to Track Real-time Data with Spiny Conclusion Real-Time Analytics Explained Real-time analytics is a constant analysis process of your business's data. It tracks every action within your business in real-time and compiles gathered data in one report within seconds of it taking place. That means it's not a retrospective analysis, but rather an ongoing process that happens simultaneously with the actions of your business. For a digital publisher this can help you adapt your editorial strategy on the fly and meet your business goals on a daily basis. The practical applications for this type of system are numerous and varied, but can be broken down into two categories: analysis and editorial strategy. Analysis: Real-time analytics helps publishers better understand their audience interests live by allowing you to see which articles, authors and sources are perfoming best: What demographic of users is most active/interested in your content, What kind of sessions are providing the most value (High Pages per Session (PPS), Revenue per Session (RPS) and more) Which writers are performing best and what about their content is resonating so well Which sources are providing the most views and revenue at various points during the day What is trending most with your audience globally, so you can create content to meet demand These are just a few analysis options, but the analysis use cases are endless! By understanding your business information in real-time, you can make changes immediately based on intelligent data, instead of having to wait weeks or even months before making improvements based on historical data. Strategy: In addition to being able to monitor audience activity when they're engaged with your content, you've also got access to advanced metrics such as eCPM figures by authour, source and article. This will tell you how effectively your content is performing after visiting through certain channels. This will allow digital publishers to focus efforts on what drives the highest value for the business, saving time, and providing a better user experience. How can it be used? Real-time analytics is used in a variety of industries, including retail, marketing, finance, and healthcare. This allows businesses to make decisions (and take action) based on the latest data available. For digital publishers real-time analytics can be used to help meet revenue goals, adjust your editorial strategy to audience demands and improve your editorial team's output. Real-time analytics can help you track data as it happens so you can take advantage of opportunities or address problems immediately. For example: Real-time analytics can be used to track the success of Marketing Campaigns—you could use real-time data to determine which subscription offers are most effective if you're a subscription-focused digital publisher. Then you can work with your team to optimize further by making changes to the design that articles hooks are put onto or how long a user has been site before offering them a subscription. Real-Time Analytics works for businesses of all sizes Real-time analytics can be used by businesses of all sizes and in all industries, here’s how it can work for each of them: Startups that want simple tools on the cloud so they don't have to worry about investing heavily in infrastructure before finding out whether or not anyone wants what they're publishing. Real-time analytics can be especially helpful in creating content that resonates with your target audience or finding your target audience. Small businesses that need to monitor their operations in real-time to ensure that customers are satisfied and employees are productive. When you being to scale into managing a team of writers it can be challenging to establish goals and input success criteria. Real-time analytics helps here, so everyone, including writers themselves, can see what's perfoming and make changes to increase their effectiveness. Large companies that want data about their operations at their fingertips so they can respond quickly when necessary (and avoid making mistakes). It's particularly useful for those with a large number of writers or a large audience, as they can use real-time analytics to gain deeper insights on audience behavior and plan their editorial strategy accordingly. For example, you can quickly see if your content isn't meeting your daily performance crieria. With the data real-time analytics tools, such as Spiny.ai provice, you can quickly adjust strategy to increase effective content and not cause a big miss in revenues for the day. Advantages of Real-Time Data Real-time analytics is a powerful tool for businesses because it allows them to make better decisions, faster. It can help you identify trends and patterns, as well as anomalies. This helps you understand your data better and improve competitiveness by making sure you have the most precise information available at all times. On3 is a big propoent of real-time analytics, attributing much of their editorial success to being able to make informed changes in real time. > On3 and Real-time Real-time analytics also has some built-in benefits that don't necessarily have anything to do with the technology itself: Automated intelligence: Real-time solutions are tailor-made for users who want their machines to think for them—and they're often easier than human labour when it comes down to it. For example, if a company owner wants his software program to run machine learning algorithms on incoming customer data so that writers/analysts don't have to constantly rework reports themselves every month, then this option might be worth exploring further (depending on cost). Improved competitiveness: As mentioned earlier in this guide, real-time solutions allow businesses both large and small access tools like predictive analytics which weren't previously available outside of corporate environments due to high-cost requirements associated with missing out on valuable insights about what customers really want before making purchasing decisions; this means more accurate forecasts which ultimately leads us back again into competitive advantage territory! Improved decision-making: Real-time solutions allow businesses access to the right information at the right time so that they can make smarter decisions. A lot of this has to do with predictive analytics, by looking at previous trends and content that resonate with customers and have high volume. This allows business owners to plan more accurately new content that is more likely to gain high visibility with the specific target customers. Creating high volume and visibility for your website increases the chances of conversion and revenue, but in addition to this, you will have loyal customers that interact with your content time and time again. It's easier to identify and work on new strategies, such as campaigns that are in line with their audiences interests. Smart business owners know that having access to the right information at the right time is critical for success. It's why more and more companies are turning to real-time solutions like automatic intelligence, machine learning and predictive analytics. By leveraging these tools, businesses can learn how to better serve their customers in an increasingly competitive marketplace which ultimately leads us back again into competitive advantage territory! Drawbacks of Real-Time Data The most significant challenge with real-time analytics is data latency. It’s not that easy to collect and process large amounts of data in real-time. There are several reasons for this: Data volume: The amount of information that can be collected from various sources (social media, emails, website visits, etc.) is growing exponentially. In addition, it often takes time for employees to enter all their activities into a system so they can be captured by an analytics tool. Data complexity: More than ever before, companies need to analyze a wide variety of different types of data that come from different sources or use a variety of formats such as images/videos and text messages. Data velocity: Users expect results almost instantly because they access them through mobile devices on the go while working out or driving home after work (or even while relaxing at home). This means there may be no way for users to wait until you finish processing before they get their answer! The simple way to solve most of these disadvantages is to utilize a market leading proven software, such as Spiny.ai to ensure accuracy and good data. How to Track Real-time Data with Spiny Spiny offers a real-time data product for publishers to be on top of their business performance. With Spiny Live, customers have access to real-time analysis on all aspects of their business: Content and author performance Revenue performance Traffic sources and channel optimization Editorial team output and content diversification Predictive forecasts of the day (revenue and audience metrics) Trending topics and more… With this information, users benefit from improved decision-making, rapid trend detection, quick identification of issues and better customer service overall. The data is presented in a very accessible way, which is great as it can be used by both new and experienced users. The platform also provides a wide range of reports that are easy to access and understand, which helps improve the efficiency of your business. The dashboard gives you a clear overview of all important metrics like revenue, traffic sources, performance ads and much more. Conclusion In this article, we've explored the idea of real-time analytics and how it can be easily applied to digital publishers. We've covered what real-time analytics is, why you need it, and its benefits. When you're ready to start implementing this technology in your business, it's important to remember that it is easier to implement than you might think. Here at Spiny, offering real-time solutions to digital publishing data problems has been a key ojective. Overall, using an analytics tool like Spiny can make daily operations simpler and more efficient, as you will have the necessary information to make effective decisions!

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Are the Subscription and Newsletter Models Right for your Business?

Valeria Zaltur / 2022-12-01

Subscriptions and newsletters are a core part of most businesses. They're used for everything from collecting payments as a way of content monetization to connecting with members, notifying readers about new content, and more. Subscriptions and newsletters help companies build long-term relationships with customers, leading to higher customer satisfaction rates. But how do you know if subscriptions or newsletters are right for your digital publishing business? And once you decide on one model over the other — or both — what can you do to make sure it's effective? Well, let me tell you: It's a lot easier than you think! In this post, I'll explain what subscription and newsletter models are in detail and why they're so important for your business' success. Contents: What is a subscription and newsletter model How does it work Benefits of subscription models Benefits of newsletter models Throwbacks of subscription and newsletter models Types of subscriptions and newsletters models How to publish subscriptions and newsletters right Subscriptions and newsletters power your business How subscriptions and newsletters can help publishers Subscriptions and newsletters are important ways of reaching customers Conclusion What is a subscription and newsletter model A subscription model is one in which customers pay a recurring fee to access the product or service. The customer signs up for the service and pays a monthly fee, or even sometimes an annual fee. Subscription models are often seen in media, such as publications like magazines and newspapers that offer their products on an ongoing basis (i.e., customers subscribe to read content). There are also subscription models for software-as-a-service (SaaS) applications, where companies pay monthly fees to get access to a particular product or service. A newsletter model is one in which customers sign up for email updates from your business but don't pay anything extra beyond that initial signup—not even when they read your emails! This can be useful if you want people who aren't ready yet to buy something from your company right away but still want them on board as potential buyers down the road (or even now!). How does it work If you are in the business of selling subscriptions or memberships, here's how it works: Customers sign up for a newsletter or membership. They receive content that is relevant to them and their interests. They can unsubscribe from the newsletter or membership at any time, no questions asked Benefits of subscription models Revenue. Subscription models are often a good fit for businesses that sell products or services that have value over time, such as software subscriptions and memberships to an educational program. For example, publishers can get a membership with Spiny.ai which will help them track business data and get deeper insights on their business performance in real time. The BidRoll and Publisher Intelligence tools are what provide publishers with the information of what is and isn't working for their business and also provide recommendations based on that. Engagement. Subscriptions help you build relationships with repeat customers, which helps you capture data about their interests and needs so you can continue to serve them better in the future. Relationships. With a subscription model, your customers feel like they’re part of a community because they know they’ll be receiving the same product or service every month or year (or however often). This makes them feel more connected to your brand than they would if they were buying one-off purchases from you on an ad hoc basis—and it gives them confidence in recommending your products/services to others because everyone knows how reliable/consistent this service is! Benefits of newsletter models There are several benefits of a newsletter model. Newsletters allow you to engage with customers on a regular basis, which can help build trust and loyalty. Customers like feeling as though they're part of a community, so newsletters can be used as an effective marketing tool. You can use newsletters to share information about your business and build customer relationships that extend beyond transactions—which is especially important when it comes to B2B businesses. For example, you might send out monthly emails that highlight new products or services available in the company's catalogs or provide other relevant information related to your industry (think: tips for growing tomatoes). Or perhaps there's something else about which customers might want more details? In that case, sending out occasional emails with additional resources could prove useful. Throwbacks of subscription and newsletter models It's important to recognize that the subscription and newsletter models have their drawbacks. They can be hard to implement, difficult to scale, and very time consuming for your team. They also can be tough for you to track, measure, and optimize. However, these challenges are a good thing—they keep you focused on the important stuff: creating valuable content that resonates with your audience! Newsletters are more than just a media model — they're also a business model It can help you grow your business and build a community, but in order to achieve this, you need to put some serious thought into what kind of content works best for your audience, what types of offers are most likely to get people interested, and how often you should send out newsletters. Types of subscriptions and newsletters models When you think of a subscription model, it's likely you're thinking of a monthly payment for a certain service. For example, your gym might charge you $49 every month for membership. Or maybe your favorite streaming service charges $9.99 per month for access to its library of movies and TV shows. But there are other types of subscription models in business today—and they can be used in many different ways beyond just charging patrons on a recurring basis. Subscriptions can be one-time payments made by customers who want access to something special or unique but don't necessarily want ongoing access (or they don't need it). For example: A magazine that offers annual subscriptions; readers aren't charged extra each time they get their next issue delivered—they just pay once and get as many issues as they like until their subscription expires at the end of the year A service that offers memberships for a flat monthly fee to access exclusive content, discounts, or other perks. For example: Your gym might charge $10 per month for access to its facilities; if you want to use the pool and sauna as well as work out on machines at different times of day, that's another $5 per month. How to publish subscriptions and newsletters right If you want to publish subscriptions and newsletters, here are some steps to make sure you're doing it right: Make sure you have the right tools. You need a tool that makes publishing your content easy, so you can focus on making great content. It should also have a built-in subscriber database so subscribers don't have to re-enter their information every time they sign up for something new. Make sure you have the right content. The more relevant and timely your content is, the more likely people will be interested in subscribing or receiving it via email. For example, if there's an event coming up in their area that would interest them (like an upcoming concert), let them know about it! This can help drive signups from people who may not otherwise think to subscribe but are still interested in what's going on locally around town. Subscriptions and newsletters power your business — if done right Every business has a different reason for offering subscriptions and newsletters. For some, it's about building trust with customers; for others, it's about introducing new products or services. But all subscription models rely on one thing: loyalty. Subscription models are built on the idea that subscribers will pay over time to receive something in return (e.g., monthly boxes filled with stationery items). The same goes for newsletters—subscribers agree to receive regular emails from your brand in exchange for special deals or discounts on future purchases of products or services from you. Yes: subscribing to a newsletter does mean giving up some control over your inbox (you'll get more than just spam), but this trade-off is worth it if you're able to build a relationship with your customers and keep them coming back again and again because they want what only you can give them! How subscriptions and newsletters can help publishers Subscriptions and newsletters are a way to build trust, loyalty and authority with your customers. Subscriptions are an easy way to get more value over a period of time, allowing you to charge more for your products and services. They also allow you to have a more affordable pricing structure for customers who are willing to pay over time. This means that you can predict revenue accurately as well as better understand the lifetime value of subscribers or newsletter readers. Subscription to newsletters and memberships are important ways of reaching customers. It is important to track the effectiveness of your subscriptions and have insights on how to improve. Spiny.ai is the only tool that can effectively track how effective your sites subscriptions are, but also provides AI insights on how to make your monetization more effective. Consider using Spiny as an effective tool to boost your business. Subscriptions and newsletters are important ways of reaching customers They're powerful marketing tools that can be used to build trust with customers, or even a community for your business. If you haven't already started using subscriptions and newsletters, it's time to start! Conclusion Subscription and newsletter models are powerful tools for marketers and publishers to reach their customers. But they can be tricky to implement, especially if you don’t know what you’re doing. A tool like Spiny.ai can make implementing and growing these models simple! In this article, we went over the basics of how these models work, their benefits and drawbacks (as well as throwbacks), and the different types that exist today. We also covered some key tips on how publishers can use these models more effectively in order to grow their business. However, consider speaking with us today for advice on increasing your business monetization or seeing if Spiny is right for you.

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Why is Organic Search Important

Valeria Zaltur / 2022-11-22

Organic search is the most important driver of website traffic, delivering the highest quality traffic to your website that converts best to sales or leads. This article discusses the benefits and strategic goals that organic search delivers to digital publishing businesses. Unlike paid ad operations that have the potential to reach a wide audience at a low cost, organic search enhances credibility and trust among prospects and customers, ultimately bringing more traffic and conversion from customers over time. Contents: Organic search is the most important driver of website traffic Organic search delivers the best quality traffic The advantages of organic search are sustainable Organic Search Drives Long-Term Strategy Organic search helps build credibility and trust Organic Search Enhances Brand Building SEO is a Cost-Effective Marketing Channel You can get engagement with organic search SEO Can Bring in High Quality Leads at a Lower Cost Than Other Marketing Channels Conclusion Organic search is the most important driver of website traffic Over 50% of all website traffic is driven by organic search, and it’s not just because it’s free. The best part about organic search is that you can rank for any keyword or phrase, even if you don’t have a website or an online presence yet! Organic search will help you build brand awareness, drive quality traffic to your site, improve credibility and trust among potential customers and prospects who may not have heard of you before but now see your company as an expert in its industry. Organic search delivers the best quality traffic Organic search is the most important driver of website traffic. A goal of every website owner should be to have their content included in organic search results. Organic search delivers the highest quality traffic, because it's not paid for by an advertiser but rather determined by an algorithm that takes into account a number of factors (e.g., relevancy and user experience). This means you're getting relevant potential customers who are interested in your products or services and who are more likely to convert than random people who found you via other channels. The best part? Organic search provides a long-term strategy for building brand loyalty, credibility, trust and authority. It's also cost-effective marketing channel compared with buying ads on social media sites like Facebook or Instagram (a dollar spent on advertising will only generate about 4 cents worth of profit). The advantages of organic search are sustainable The process of optimizing, improving and maintaining your organic rankings requires time and effort, but the results are worth it. People who are searching online are looking for you because they need what you offer, so providing them with a quality experience will help build trust, credibility and loyalty. Organic search can also help build brand awareness and equity by making sure that people know about your business when they're ready to buy from you. Organic search drives a lot of traffic and leads—the most valuable kind of traffic you can get because it's coming from people who are interested in what you have to offer, not just clicking on anything that pops up in the SERPs. Spiny is the leading business intelligence tool for digital publishers. It helps you understand what content is most engaging and where your audience is coming from. With this information, you can make informed decisions about how to grow your revenue. Organic Search Drives Long-Term Strategy Organic search is a long-term investment in your brand. It requires time and patience to see results, but it’s one of the most effective ways to build a sustainable, long-term strategy. Organic search doesn’t require a lot of money to get started, but it will take time before you start seeing significant traffic or revenue coming from these efforts. The thing that makes organic search different is that it can help drive new customers and provide value for years after you've spent your initial investment in SEO work. In fact, some companies still report benefits from their early 2000s strategies! Organic search helps build credibility and trust Organic search is important for building credibility and trust. Organic search results are transparent, which means you can easily see how your site ranks for a search term by checking the results on Google or Bing. This visibility helps build credibility because it shows that other people trust your brand enough to include it in their searches. It also builds trust between you and your audience, who can see that they’re getting accurate information from you. The more trustworthy you are, the more likely people will be to start buying from you! Organic Search Enhances Brand Building Organic search is important to brand building because it can help you create a positive association between your brand and related terms. When you optimize for relevant keywords, the search engines will display your website in results that are more likely to be clicked on by people looking for solutions to their problems. This increases traffic and engagement, which improves brand awareness and recognition. Think about what happens when someone searches Google or another search engine: They see a list of results related to their query (e.g., “buy organic food”). They click on one of them (e.g., an article about buying organic food). They read the article (e.g., it tells them where to buy organic food). They are satisfied with their search results. They decide whether to share the content of social media or recommend it to friends and family SEO is a Cost-Effective Marketing Channel SEO is one of the most cost-effective ways to reach your target audience. You can get high-quality leads for a fraction of what it would cost you through paid search or other forms of advertising, and because SEO results are often long term, it’s a sustainable marketing strategy that will last for years. SEO also helps you build credibility and trust in your brand among customers who are searching for information about your products or services. By showing up in the top rankings when someone searches for keywords related to your business, you show that people value what you have to offer. In addition, if done correctly, SEO can help build awareness around new products or services before they even launch—this allows companies to gauge interest before going all-in on an expensive marketing campaign. SEO Keeps You Ahead of the Competition However, it’s important to note that SEO is a long-term strategy. SEO can help you build a sustainable advantage over your competitors by helping you stay ahead of their game. This has the effect of keeping people on your website for longer, increasing pageviews and conversions, which in turn will help drive up sales and revenue. SEO also helps you build credibility and trust with potential customers. If they see that other people are finding value in what you have to offer, then it makes sense for them to give it a try too! As well as this, SEO helps establish your brand as an authority in its field - which means more clicks on paid ads (if any). You can get engagement with organic search Organic search traffic is also a great way to get more engagement than paid search, social media, and email marketing—combined. In fact, organic vs paid searches are two entirely different beasts: Organic search traffic is earned, and it takes time to build. Paid search is easy—you can set up an account and start spending money within minutes. However, the difference in ROI between the two is staggering. Organic search traffic is more qualified, and the conversion rates are higher than paid search. In fact, a recent study by Moz showed that 85% of organic clicks result in a conversion, compared to only 3% for paid search. Organic traffic is also less expensive than paid traffic. SEO Can Bring in High Quality Leads at a Lower Cost Than Other Marketing Channels While it’s true that SEO takes time, the ROI from organic search is typically higher than other forms of advertising. Organic, non-paid organic traffic has been shown to convert at a rate 3x higher than any other paid channel and when coupled with inbound marketing practices it delivers an even greater return on investment (ROI). As already concluded, organic search is great for building your brand as you become more recognizable to customers who are looking for products or services like yours online. When done correctly, organic search can be used to engage with your audience, drive traffic to your website, build trust between you and potential customers and increase conversion rates on landing pages which all contribute towards profitability! Conclusion The benefits of organic search are clear. You can get more traffic, build your brand, and drive leads at a lower cost than other marketing channels. And the best part? These benefits are sustainable. With SEO, you don’t have to worry about wasting money on ineffective ads or campaigns that have short lifespans. With organic search, you’re investing in an ongoing process that will help keep your business ahead of the competition over time. The most suitable software for this is Spiny, which not only evaluates your current business performance but provides recommendations on how to achieve your goals and use its tools to improve SEO.

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What is Header Bidding

Valeria Zaltur / 2022-11-08

Header bidding works in a way that mutually benefits advertisers and digital publishers. Advertisers use header bidding as a way to secure ad inventory on a digital publisher’s website. Digital publishers use this to improve yield and revenue from multiple ad networks at the same time. Not long ago, header bidding was just a vague term used to refer to a new payment method. However, in recent years it has taken on a whole new meaning as more publishers started using this technology to make their ad operations more efficient. Contents: What is Header Bidding How Header Bidding can help publishers Website header was traditionally used to include first party tools such as publisher ads, analytics, and ad servers Header bidding benefits How does it work Taking it slowly, ensures you get money and quality simultaneously Conclusion What is Header Bidding Header bidding is a real-time auction that takes place on the publisher's ad server and that allows all demand sources to compete for publisher ad space. It essentially works by adding an interstitial layer between your inventory and the SSPs, which enables buyers to bid on ad impressions before they are served. Header bidding (pre-bidding or advanced bidding) is a programmatic technique that allows publishers to offer their inventory to multiple ad exchanges simultaneously before making calls to their ad servers, thus improving the publisher’s yield. Spiny specializes in providing publishers with a software that will help track website data in real time but also provide analysis and recommendations based on performance. Spiny’s product BidRoll helps you with header bidding and ensures you stay ahead of competition. The goal of this technique is to increase the revenue that a publisher can make from their inventory. Pre-bidding is used in a variety of contexts, but it’s most commonly used when: -The publisher has inventory that’s highly desirable by premium publishers, so they use pre-bidding to increase the revenue they can make from those impressions - The publisher has a large volume of inventory available that can be sold programmatically, and wants to maximize their yield The publisher has a large volume of inventory that can’t be sold programmatically, but still needs to monetize it. How Header Bidding can help publishers Header bidding is a technology that allows publishers to maximize their revenue by allowing them to sell inventory in an open auction without any restrictions. The process works by allowing demand sources to bid on every impression available, with the highest bid winning. Publishers then set a floor price for every impression to ensure they get paid at least that amount per ad impression even if no one else bids higher than what the eCPM was set at. The problem with this method is that it requires publishers to give away part of their revenue (the portion below what's set as a "floor") when they could be making more money than this through other means. Website header was traditionally used to include first party tools such as publisher ads, analytics, and ad servers Header bidding is a way to sell ad space in real time. The header of a web page is the part that appears before the body and usually includes navigation and other functionality. Header bidding is a way to sell ad space in real time, instead of waiting for someone to click on an ad or wait for an impression that you've already sold out for. Using this technology, publishers can get better rates because they have more control over their inventory and can bid on every impression instead of just those where someone has clicked on an ad unit first. As header bidding becomes more popular, it means that there will be less inventory available overall since all these websites are getting more control over their own advertising efforts. Theoretically this should help advertisers pay higher prices when they do buy ads through header bidding methods because there will be fewer people competing over them than in traditional IAB standard impression exchanges where all impressions are auctioned off at once. The main benefit of header bidding is that it makes the process more transparent and allows publishers to sell their inventory at a higher price. Since publishers have more control over their inventory, they can also choose to show ads from only those advertisers who pay above a certain rate. This means that advertisers will have to bid higher for ad space if they want it on these websites since there are fewer people competing over them overall. Spiny’s BidRoll allows publishers to do that exact thing. BidRoll helps you optimize the supply path of your impressions so that they can be served faster meaning there are higher opportunities for advertisers to bid on it. As a result, it is quickly viewed by the end user after it is delivered to the publisher’s website. Spiny also allows publishers like yourself to set up custom rules for their ads so that they only get shown when certain conditions are met—for example, only showing ads from brands that have an ad budget of over $10K per month or only showing ads with a certain amount of engagement time on page. Header bidding benefits Header bidding benefits the publishers in many ways: Higher fill rates: Header bidding enables you to get higher fill rates. Since it’s using real-time data, you can make it more targeted and optimize your bids on the fly. This way, you will be able to maximize your ad revenue by getting more clicks at a lower cost per click. Increased revenue yield: Header bidding helps publishers earn more money from each impression with its ability to bid on new inventory that’s not usually available through waterfall setups. This means that when header bidding comes into play, advertisers bid on all of your impressions rather than only those shown in a waterfall scenario (where each advertiser has their own set of rules) which could result in higher bids from advertisers and therefore an improved eCPM for publishers Increased inventory: Header bidding allows you to get access to more inventory within the same amount of time. This means that publishers can make more money from their existing inventory since they’re able to sell more impressions. How does it work Header bidding works by allowing publishers to receive bids from multiple ad exchanges at the same time. This allows a publisher or site owner the opportunity to see what kind of offers are available for their inventory. It also allows them to control how many ads they want to run and which ones they don’t want running on their site. Advertisers love this because it gives them more places where they can bid on inventory, increasing their chances of winning an auction and getting their ads shown on sites that might have previously turned them down. The header bidding process is also faster than traditional waterfall-based auctions because publishers are no longer waiting for other buyers to submit bids before making theirs; instead, all bidders compete at once in real time as soon as a page loads up in someone's browser window (as long as it supports JavaScript). Taking it slowly, ensures you get money and quality simultaneously The best way to start is by making sure that you have all of your ducks in a row. Don't rush into anything. Take your time and make sure everything is set up correctly, because once you get started, there's no going back! The last thing you want is to be stuck with an ad network that doesn't work for your website or gets banned by Google Ads (and who knows what other search engines). You don't want that kind of headache on top of everything else! Once everything's set up, then look into adding some new features like Header Bidding or Programmatic Video Ads if they are relevant for your business model or industry type. As always, take things one step at a time—don't try to do too much at once! It'll just lead to more mistakes and confusion for everyone involved (including yourself). Once again: steps before jumps. Conclusion While the header bidding technology is still new, it has become the most widely used solution to help publishers monetize their inventory. While many publishers have only started implementing this solution, it is clear that the benefits outweigh any potential drawbacks. The main benefit of header bidding technology is that it allows publishers to run multiple auctions at once rather than just one ad server auction. This means you can put all your bids into one place and let multiple parties compete for them instead of having a single party like Google AdSense take control over everything. A good solution is investing in a software that will help you run your business but also take care of header bidding, like Spiny. To learn more about it , book a demo with one of our team members!

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What is RPM and Why You Should be Measuring it

Valeria Zaltur / 2022-11-17

RMP is the most important metric in digital marketing because it tells you how well your ads are performing compared to other advertisers who have similar bids and budgets. It's based on the cost-per-click (CPC), which is what you pay when someone clicks on your ad and the revenue it generates. Contents: What is RPM How to calculate RPM How to improve your RPM Why is it important know and monitor your RPM BidRoll can help you implement data-driven advertising and improve your RPM Implementing a strategy Customer experience Conclusion What is RPM? RPM is the revenue per thousand impressions (RPM). It’s a metric that measures how much revenue you generate from your ads. RPM is calculated by dividing revenue by impressions. RPM is an important metric to monitor because it shows how effective your ads are, and whether they're generating enough revenue to support the expense of running them. The higher your RPM, the more effective your advertising campaign will be at generating sales or leads. It's also useful for understanding whether there are certain types of users who aren't converting on the site—if you have low average RPMs among new users but high average RPMs among returning visitors, it may mean that users' needs change once they've visited before; if this happens often enough it could indicate that their interest in what you offer has waned over time (and so would motivate further redesigning/refocusing). How to calculate RPM Revenue divided by the cost per click times impressions is the formula for RPM. For example, if you made $100 from your ads and paid $5 per click, and each ad was shown 50 times, your RPM would be: $100 / ($5 * 50) = 1.71 This means you make around $1.71 per impression. Not bad! You can use this number to compare against other campaigns or future campaigns to see how much more effective they are than previous ones in terms of generating revenue for every impression. How to improve your RPM You can use data to improve your RPM: Use BidRoll to track and manage the bidding process for your keyword campaigns. BidRoll provides detailed information about the clicks you receive, as well as insight into how much each click costs and where those costs came from. This helps you understand what’s working, what isn’t, and why it is or isn't working (i.e., if an ad doesn’t perform well during a certain time period). With this information in hand, you can make adjustments that boost performance over time—and optimize your ad spend overall. Why is it important know and monitor your RPM Your RPM is an indicator of your ad spend, performance and budget. It's a way to measure the overall health of your Ads program. If your RPM is low, you may be leaving money on the table and not achieving the results you're looking for. It's important to know because: You can use it as a planning tool for future campaigns by estimating what amount of spend will be required to meet a certain ROI goal. It'll help you determine if there are any problems with underperforming ads or placements in order to improve them so they'll generate higher RPMs in the future (or kill them off). BidRoll can help you implement data-driven advertising and improve your RPM BidRoll can help you implement data-driven advertising and improve your RPM. Our platform is a complete solution to help advertisers increase their advertising efficiency and bring in more revenue. We have developed an algorithm that will automatically optimize the bids on your ads so they are seen by the right people at the right time. This means that we don’t just tell you what bid to use, but also make sure it’s being placed with the best possible campaign structure at all times. Implementing a strategy When it comes to implementing a strategy to improve RPM, you need to have an understanding of metrics. You should know what will lead to success and what will lead to failure. The best way to do this is by measuring your customer experience. By using metrics such as growth in sales, profits, and customers acquired, you can determine if these changes are working or not. When you're implementing your strategy, or any other kind of marketing plan, there are some things you should keep in mind: A good strategy is based on data. If your bounce rate is low, it means that readers are engaging with your content and staying on the page longer. That's great—but it may be less great if they're only reading one page before bouncing away. You'll want to make sure that you're using RPM measurements to understand how much each piece of content is earning for you and see where the bulk of that value comes from (i.e., which pages have high RPMs?). Be strategic about your goals for each piece of content (or campaign). Think about what specific results you want from every article/post/page, then create a plan around those results! For example: Maybe one goal is to increase sales by 10%, so we need to write an article that will get people interested enough in our product so they'll buy something; another goal could be "Improve SEO ranking," so we need something good for SEO; yet another goal could be "Increase email subscribers." The best way to do this? Make sure everything in these plans aligns with business goals like increasing sales or driving traffic up through social media links or whatever else might help us achieve them! Measure results by keeping track of how well each campaign worked over time - did it work out at all? Or did we waste money on something useless? By measuring progress we can identify gaps between desired outcomes and actual outcomes. Customer experience There are many ways to address low bounce rate in websites. Creating a better experience includes not bombarding your users with an overwhelming number of ads, and as a result you can turn leads to higher eCPMs and RPMs. If you're using Autofresh on your site, then this can be even more beneficial for both yourself and your users! As long as it's implemented properly, Autofresh will ensure that there are no gaps in time between when each ad loads, which improves their viewability. Viewability refers to how long an ad was viewable by the user (i.e., how many milliseconds did they spend looking at this particular piece of content). In other words: if bounce rate is low then you can give an even better user experience via less ads; Autofresh will also improve performance metrics such as bounce rate by reducing them even further. Sometimes less is more--especially when it comes down to improving customer experience on our sites. Conclusion In conclusion, RPM is a metric that every business should be monitoring. It’s a great way to measure the effectiveness of your marketing and sales strategies and determine what needs improvement. If you need help with your RPM, Spiny.ai's BidRoll can help!

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Importance of Real-Time Content Analysis for Media Companies

Rohan Bedi / 2022-09-13

Table of Contents: Real-time content analysis Benefits of using real-time content analysis Promotional strategies Performance optimisation Reader engagement Relevant trends for your audience How to find the best software tool Data Analytics The tool that offers real-time data Audience segmentation Ease of use Spiny.ai is the perfect choice Conclusion Real-time content analysis is essential for any brand that wants to stay ahead of the curve. The ability to quickly analyse your audience’s preferences and habits will help you create relevant content and tailor it to the target audience. It doesn’t matter if you are a large company or a small business, real-time data analytics can help improve productivity and profitability. Real-time content analysis Real-time content analysis allows you to see what is happening with your content as it is happening, and it can tell you whether or not your content is performing well. It can help you improve how you manage, measure, and distribute the information on your website or social media pages by giving instant feedback about how users are interacting with that information. This type of analysis also gives insight into what types of posts perform best—for example, if people tend to like certain posts more than others—so that companies can produce more of those types of posts in the future. Benefits of using real-time content analysis Real-time content analysis is an important part of understanding how your audience is engaging with your content. With historical analytics, you're limited to looking at things based on a specific date range. You can't see how different headlines perform over time, or how one article performs compared to another—and this is especially important in today's world where social media newsfeeds change constantly. Real-time analytics tools allow you to understand what content is most popular right now and which articles are trending well on social networks such as Facebook and Twitter, or websites and blogs. You can also use these tools to see if certain topics are gaining traction across the web so that you can write more about them or create new products that align with these trends. Promotional strategies Real-time content analysis helps you to identify the right content to promote. Firstly, it helps you in identifying the type of content your audience is interested in, which makes it easier for you to create relevant and tailored promotional strategies for them. Secondly, it also helps you identify what kind of content is performing well on your website and blogs so that you can promote it further on different platforms such as social media or emails. Thirdly and most importantly, real-time analytics can help you find out what kind of articles are getting shared on other websites (for example LinkedIn) and by who. This way, it's possible to see who shared that content and the audience that engages with it. Performance optimisation Real-time content analysis helps you to understand content performance. It provides insights into how users are interacting with your blogs and see which performs well. This can help you to make adjustments as soon as they’re needed. By taking on this feedback, you can quickly promote the content that seems to be well-liked and equally, make changes when the audience sees something wrong with your article. Reader engagement Engagement is a measure of how much a user is interacting with your content—like reading comments, replying to them (on social media, email or other channels), and sharing your articles on various platforms. You can use this metric to track reader engagement across all of your channels and find out what types of stories are most engaging for readers in different areas—and where there might be room for improvement. This can help you better tailor the kind of content that you produce in the future. Social media is a great way to reach out to your audience. You can promote content on Facebook, Twitter, or any other platform in real-time by replying to comments and sharing posts that people share with you. Relevant trends for your audience The first step in your content planning is identifying relevant trends for your audience. Trends are important because they can give you insight into the market, the industry and even your business. This means that trends aren't always obvious, they aren't always related to your content and they're not always related to a specific topic or industry. There are many different types of trends as well: Popularity—what's trending on social media New technologies—if people are excited about something new then it probably has some potential for you too! Market demand- what are people looking for? It may be a new product or service but should be related to your business. This can help inform your marketing strategy. How to find the best software tool When you're looking for the best software tool for your company, there are a few things you should know about. First, there are different kinds of software tools. Some are designed specifically for media companies and others aren't as robust and can be used across multiple industries. Second, it's important to know what kind of data you want to analyze with this new tool before deciding on one. Do you want to analyze how many people read your articles? Or how long do they stay on each page? Or maybe even what percentage of readers shared an article on social media? Data Analytics Data analytics are important for any business, especially in media. Media companies have a lot of data that they can collect from their users, but this data doesn't tell them everything about what their customers think or feel. They need more in-depth information about their business if they want to be successful. There are several metrics you should look for when investing in a data analytics solution: engagement time and conversion rate are two examples of what you should be looking at when searching for an analytics solution. These numbers will help you understand how your content is resonating with your audience, which content types are most popular and how long people stay on your website before leaving (or converting). It's also important that the analytics program offers easy-to-understand reports so that anyone who needs access can easily make sense of them—this could mean incorporating more than one person into the decision-making process or finding tools like Spiny.ai which provide all this information as well as customer tracking and segmentation capabilities. The tool that offers real time-data Real-time data is the primary focus for media companies, and it’s important that the tools you use to support this. It's worth having a look at Spiny.ai, a platform that provides real-time data dashboard, article performance, shares, conversions, segmentation and recommendations in one place. Audience segmentation Audience segmentation is the process of dividing a large audience into smaller, more manageable groups. It helps you to understand your audience better and allows you to target them more effectively. Segmentation will help in identifying which segments have the highest propensity to buy or subscribe. You can then focus on these segments while developing content and marketing plans, therefore investing in an analysis tool that offers this for your business. Ease of use The user interface should be easy to use, navigate and understand. The easier it is to use a platform, the quicker and easier people will learn how to use it and benefit from it in the day to day activities. Spiny.ai is the perfect choice Spiny.ai is the ideal real-time content analysis tool for media companies because it provides data analytics in addition to audience segmentation, ease of use and a business analytics tool that presents, monitors and analyzes all of this information in one place. Spiny has been providing innovative solutions to publishers since 2020 with BidRoll - an ad revenue-increasing tool that allows publishers to track what works and what doesn't in real-time. Allowing you access to this kind of detailed information about your content will help keep you ahead of the curve by helping you understand how your readers engage with the content they consume through reading habits or social sharing behaviour. This can help inform future decisions such as which type of stories should be covered more often or whether certain topics need more coverage from other writers who specialize in those areas. Having access to these insights will also allow them to make better decisions about where their resources should go based on what readers are most interested in reading about at any given time. Conclusion In conclusion, real-time content analysis can be a powerful tool when it comes to improving your social media marketing strategy. With Spiny.ai, you’ll be able to easily analyze your audience, understand what they like and dislike about your content, and use this information for future optimization purposes. The best part is that the platform offers all of these features on one platform – no need for multiple tools or subscriptions!

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How Publishers can Leverage Affiliate Marketing

Nana Owusu-Nyantekyi / 2022-12-06

Digital Publishers are in a unique position to leverage affiliate marketing to their advantage. As the internet has evolved, publishers have shifted from simply hosting content on their own websites and social media platforms to leveraging other publisher's content on their own platforms. In this post we'll explore how publishers can utilize affiliate marketing by leveraging other people's work while maintaining control over their brand, traffic sources and monetization methods. Contents: What is affiliate marketing? How does affiliate marketing work? Why do publishers join affiliate marketing networks? Choosing the right affiliate marketing network for publishers Testing the waters of affiliate marketing Conclusion What is affiliate marketing? Affiliate marketing is a way for publishers to monetize their content by earning commissions from the products they promote. Affiliate marketers can place ads on publishers' websites, emails or blogs to appeal to specific customers that might be interested in the service or product advertised. Affiliates use a code to track sales and so when customers click and purchase from that ad, the publisher gets a paid commission for that specific transaction when the sale is completed. Affiliate marketing allows publishers to earn money from the products they promote. By promoting high-quality products you feel comfortable recommending to your own audience, you’ll be able to build trust with them (and potential customers). This trust can lead to brand loyalty and eventually new sales over time as people become familiar with your site as an authority in its niche or industry. For this reason it's important to ensure that publishers research and find a good partner that will promote and recommend products that are of high quality and might be of interest to their customers. How does affiliate marketing work? It’s called “affiliate marketing'' because the affiliate—you, the publisher—is referring leads or people to another business in order to earn commissions. The other business is known as the advertiser or merchant/brand/retailer etc. You post links on your website, social media accounts and YouTube videos that direct readers toward an offer from the brand in exchange for sharing in commission. The concept of affiliate marketing is nothing new. It’s been around since the beginning of ecommerce and continues to be one of the most popular ways to earn money online. There are two main ways affiliate marketing works: The first is by driving traffic to a particular website, where the advertiser will pay you for every visitor that clicks through your link and purchases something from their store. The second way is by placing links in your content that directs readers toward an offer from the brand in exchange for sharing in commission. The difference between these two methods is that in the first case, you’re not creating any content yourself and simply sharing other people’s offers on your social channels. The second method involves creating original content around a brand’s offer, which can be more time-consuming but also more profitable since there are no limits to how many people see the content. Types of affiliate marketing Affiliate marketing networks: These are the best way to get started with affiliate marketing and these networks will help you find products that you can promote. There are many different types of affiliate networks. Some will only allow you to promote a single type of product, while others have a wider range of products available for promotion. Commercial blog posts: If you have an existing blog and want to use it as a means for promoting your own products or those from others, then this is a great option for you! Promotional video: This method uses online videos as its primary vehicle for getting across its message about new promotions being offered by affiliates who sell these types of things online through their platforms such as Youtube. This form has been growing steadily over recent years because viewers not only engage more readily with them in comparison to plain text-based descriptions but also enjoy watching them too! Why do publishers join affiliate marketing networks? So far we have seen that affiliate marketing is a great way to diversify and monetize your content with analytics and reporting tools. It provides publishers with an opportunity to find companies that are a good match for their website audience. Affiliate networks handle payment process on behalf of publishers through the use of tracking systems like Spiny.ai which tracks clicks and conversions. These systems can also provide analytics and reports so publishers can see how well this is working for their business. The affiliate marketing model is great for publishers because it provides an additional revenue stream, with little effort. The low cost and effort that comes with affiliate marketing it’s appealing to publishers, so much so that 94% of them introduced it to their marketing strategy. Choosing the right affiliate marketing network for publishers You need to make sure that you choose a company that has everything you need and will be able to help you grow your business quickly and easily. Here are some of the things to consider when choosing your network marketing: Good Reputation: Look for networks with a good reputation in the industry, as this will ensure that their products are trustworthy and efficient. High Payout Rates: Choose affiliate networks with high payout rates so that as much of your earnings can go towards paying off your expenses. If a network offers 40% commissions on every sale made through their platform, then it would be worth joining them. Convenient System Access: Look for affiliate networks where all dashboards are accessible from one place rather than having separate logins for each aspect of our business (affiliates). This way there won't be unnecessary login credentials to keep track of, just so you can have access to all your data. Testing the waters of affiliate marketing If you're interested in affiliate marketing, here are some things to try: Different affiliate programs. Some are better than others, and you'll want to find the ones that offer the best value for your audience. Some offer better commission rates than other. Some have more flexible payout options such as PayPay instead of a check. Different kinds of content. For example, if you're selling an e-book on cooking healthy meals, write an article with the same title and link it to your landing page where readers can see the article related to the book and have easy access to purchase it afterwards. You can also do roundups of different recipes; provide a bit more context than just posting a recipe link and writing up a quick intro paragraph explaining why they should read this roundup (or whatever kind of post it is). Different content formats. Don't just stick with blog posts. Try video, audio, infographics and more! Different ways of promoting your content. Do some guest blogging, submit your articles to social bookmarking sites, join a forum related to your niche and post there once in a while. Different ways to bring traffic and conversions to your site. Don't just rely on organic search traffic (SEO), try out other things such as pay-per-click campaigns, social media advertising and more! If you do these things consistently over time, your blog will grow and so will your business. In the long run, it's worth it to take the time to write high-quality content rather than just throwing out something quick that doesn't provide any value to readers. Conclusion As you can see, affiliate marketing is a great way to monetize your website. The main challenge is correctly choosing products to promote and finding the right way to reach your audience. However, once you have figured out what works for you, it will be easy for you to make money with this method! Speak with us today for more advice and information on how you can leverage affiliate marketing and other revenue streams to grow your business.

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Differences between Google Analytics and Universal Analytics

Nana Owusu-Nyantekyi / 2022-10-25

Google Analytics 4 (GA4) is Google's newest analytics tool that is soon to be replacing their old one, the Universal Analytics (UA) or as many others know it as Google Analytics 3 (GA3). The users of UA are facing challenges adapting to GA4 as it is a completely new product meaning there will be significant changes on how they use the tool as well as the implications it will bring to day to day activities. This article will assess the differences between GA4 and UA, and how GA4 stacks up as a content analytics tool. Contents: Features of Google Analytics 4 Differences between Universal Analytics and Google Analytics 4 The Problem with Google Analytics 4 Is it worth the effort to migrate to GA4? Conclusion The new analytics tool is also not compatible with third party software like Adobe Analytics, Adobe Marketing Cloud (AMC) and others which means publishers will have to make changes to their existing setup in order to be able to switch to GA4. Understanding the implications of these changes is needed so they can prepare for any impact on their website traffic and revenue. In this article we will give an overview of their new features and benefits but also look at some of the drawbacks of Google's new analytics tool and how it impacts publishers. Features of Google Analytics 4 GA4 brings new features that can help publishers gain more control over their performance, with better insights of their data. Here are some of them: GA4 has been rebuilt from the ground up, making it fast and easy for you to analyze your data. GA4 is built on the same data processing platform as Google Ads and offers deeper insights into user behavior across devices and browsers. GA4 is built on a new architecture that leverages the power of the cloud to run reports faster than ever before, allowing you to identify trends before they happen and make informed decisions based on real data rather than estimates or averages. GA4's powerful new analytics library helps you analyze multiple data sources at once—such as web pages, AdWords accounts, YouTube channel performance, etc.—so you can quickly spot opportunities for improvement by comparing performance across channels/products in one place instead of manually comparing each individually (which can be time-consuming!). Differences between Universal Analytics and Google Analytics 4 In short, Universal Analytics is a Javascript library that you embed in your website. Google Analytics 4 is a server-side library that integrates with your website. That's really the major difference between these two analytics tools: where their code lives and how it interacts with your website to collect data. The other differences are more about what each tool can do and less about how each tool works: Events replace session based data model. In Universal Analytics, events are used instead of pageviews as the unit of measurement for sessions (an event is completed when a web session ends). This makes it easier to break down individual user actions into meaningful segments like "purchase" or "signup" instead of just showing all interactions as one lump sum at the end of a session time period. With GA4 you have no choice but to use sessions; they're not interchangeable between platforms (UA uses events while GA4 uses pageviews). Engagement time replaces bounce rate in Google Analytics 4 reporting view. This is because engagement time quantifies how long users spend on site before leaving by looking at all available engagement metrics rather than just one, like bounce rate which only looks at whether visitors clicked off your site after viewing one pageview during their visit (e .g., if users look at two pages within ten seconds then leave without clicking anywhere else on site then this counts as 1 bounce even though those two clicks took place within 10 seconds). The new engagement metrics include 'average duration per visit' which measures how long someone stays on site before leaving, compared against “average visits during the same period last week/month” etc.; whereas bounce rate only measures whether visitors clicked off after viewing only one pageview during their visits (e..g., if users click through three pages within 5 minutes then leave without clicking anywhere else on site then this counts as 1 bounce even though those three clicks took place within 5 minutes). The inclusion of these new engagement metrics brings Google Analytics closer towards being able to measure actual visitor behavior The Problem with Google Analytics 4 Despite introducing new features that might be of benefit for publishers, GA4 also comes with disadvantages. Here are some of them: GA4 is not compatible with other GA tools. You can't use this product to access your historical data and compare it to new data in order to make decisions about the future of your business. This is a problem as it’s important to track back to past data in order to make accurate predictions about how things will work out when taking specific actions. Extensive reimplementation is required to set up GA4. It's going to take a long time before you can actually use this tool for anything productive, so we recommend that you wait until Google has worked out some of its kinks before implementing it at all Conversions will follow a different method, as they will now be classified as events. To be able to differentiate these two, users now will have to manually set the events to conversions. AMP is not supported by GA4, which means if your site uses AMP, then you'll lose all of this crucial information when transitioning to Universal Analytics. GA4 isn't content analytics and it’s not yet stable Is it worth the effort to migrate to GA4? GA4 is a content-first approach to analytics. It means that Google has prioritized how users interact with your website over other factors like pageviews or sessions. This allows Google to show more relevant data and also allows for better user experience on mobile devices. For example, if someone spends 10 seconds on a specific page, it's not necessarily because they were looking at an ad but rather because they were interested in reading an article or watching video content. On the other hand, the change from one platform to the other can be difficult as publishers have to spend time adapting to the new tool and learn how to incorporate it into their day to day activities. This means that publishers have to spend time learning about it and as a result they are also wasting morey as they could have spent their time on something that is profitable instead. Many publishers consider swapping to other platforms and analytics tools that will fit better their company purposes and needs. For this, we recommend using Spiny.ai, a business analytics tool that presents, monitors and analyses data all in one place. It also provides solutions and recommendations based on current performance so publishers can focus on content creation. Conclusion Ultimately Google Analytics 4 is an improved platform in comparison to Universal Analytics. However, it falls far short of servicing the needs of digital publishers, especially in regards to proper content analytics. While GA4 offers new features and presents data in a way that helps improve your website, there are many limitations with GA4 that need to be kept in mind before upgrading. Considering how GA4 is going to integrate in your marketing plan will allow you to make a choice between going ahead with the change or swapping over to an analytics tool that will better fit your needs and goals. Overall, a tool like Spiny.ai is far better suited for digital publishers looking for better audience, revenue, author and content analytics.

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How to Drive the Right Kinds of Users to your Site

Valeria Zaltur / 2022-09-27

If you want to build a successful site, it's important to understand your audience. Knowing who your users are and what they want will help you determine how best to serve them with content. It also helps when crafting a content strategy that resonates with them, which can lead to higher engagement, audience traffic and more conversions overall. Contents: Setting goals Understand your audience Developing personas and profiles Building a full suite of analytics Taking a more qualitative look at your users Create specific buyer personas to help you focus your content strategy Conclusion Setting goals You need to set goals for your website. What do you want? Why is the site important to you? You want a user-friendly, informative resource on the subject of [topic]. Your audience wants [purpose]. For example: "I want a blog that is easy for people to find and use." Understand your audience The most important thing to understand is your audience. You need to know who they are, what they want and how they want it. Understanding these things is key to creating engaging content that gets results. Spiny’s Publisher Intelligence makes it easy to define your editorial strategy based on the characteristics of your target readership. You can then create content that speaks directly to this audience—and only this audience—to drive engagement and build brand loyalty over time. Developing personas and profiles When it comes to building a website or developing your marketing strategy, you need to understand who your target audience is. But how do you go about figuring out who's going to be interested in what you do? The first step is creating personas based on real data about your ideal customer. Personas are fictional representations of the people who will visit and use your site, so they should be as detailed as possible (but not too specific). They should include things like: Name Age range Gender Location (city) and/or country/state/province/region/etc. Building a full suite of analytics The right analytics tools will help you understand your users, the experience they have on your site, and what they do before, during and after their visit. The more you know about them, the better equipped you'll be to attract the kind of visitors who are most likely to convert into paying customers. Analytics tools also give you insight into which marketing activities produce more conversions than others—and where you need to invest in more advanced strategies if those efforts aren't working as well as expected. For example, if tracking cookies show that a high percentage of visitors from one channel are signing up for a newsletter but not converting into paying customers or using an app or website feature frequently enough for it to make sense (i.e., their retention is low), then it's time for new tactics like retargeting ads on Facebook. In addition to looking at aggregate metrics like traffic, volume or conversion rates by traffic source over periods such as months or quarters under aggregate reports provided by tools like Spiny.ai's Publisher Intelligence, other areas within analytics platforms provide useful information: Content reports can tell us how many people viewed our homepage versus another page on our site; which content was most clicked on; what keywords were used when searching for us (or competitors); etc. Social media engagement includes all sorts of insights such as the number of likes/shares received across social channels; the number of clicks received via banner ads placed on these networks; impressions generated through video ads uploaded directly onto YouTube; etc. Taking a more qualitative look at your users To truly understand your users, you need to look at the qualitative side of things. What do your visitors expect? How can you make their experience more seamless? Tools like Spiny's Publisher Intelligence allow you to dig into this kind of data and help guide decisions that will take your site from good to great! Spiny’s Publisher Intelligence is an excellent tool that can help you track your audience and see what they are reading. It also helps you see what your competitors are doing, so you can build a strategy to target users who will be more likely to convert. Spiny’s Publisher Intelligence is an excellent tool that can help you track your audience and see what they are reading. It also helps you see what your competitors are doing, so you can build a strategy to target users who will be more likely to convert. Create specific buyer personas to help you focus your content strategy As mentioned previously, buyer personas are fictional characters that represent your ideal customers. These characters can help you to understand what your customers need and want, which will help you create better content, as well as ads that speak to the right people. There are several ways to go about creating buyer personas, but they should be based on real data that represents a significant enough portion of your audience—typically 5%-10%. When creating these profiles, ask yourself questions like: Who is this person? What do they do? Where do they live? How old are they? What other products have they purchased in the past (if any)? Conclusion Once you’ve identified your audience and their goals, the next step is to create content that meets them where they are. This means understanding not only what motivates them but also how they like to consume content. Finally, you can use tools like Spiny’s Publisher Intelligence to ensure that your content is being seen by as many people as possible. To learn more about Spiny, sign up by email.

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How to Maximise your Ad Inventory Value and Programmatic Ad Sales

Valeria Zaltur / 2022-10-20

As a publisher, you have a lot of assets to monetize. You have the audience and the ad inventory. The question is: How do you maximize your ad inventory value? In this article we will assess ad operations strategies to boost your ad inventory monetization from ad optimization for your publisher ads. Contents: What is ad inventory Understand Your Audience Optimize Your Ad Inventory Optimize Your Ad Viewability Join a Header Bidding System Try a New Ad Format Focus on Quality Over Quantity Successful ad monetization starts with consistently You can use tech to make your ad inventory more valuable Conclusion What is ad inventory Ad Inventory is the number of ads that can be served on a page at a given time. This number is determined by two factors: The number of ads a site owner can sell in advance, and The amount of space available to display those ads on each page. Understand Your Audience A critical piece of maximizing ad inventory value is understanding your audience. What do they like? How do they interact with ads? We have seen this play out time and time again, where companies identify a specific demographic, then create an ad that targets them specifically. This makes the campaign more effective because it allows you to speak directly to buyers instead of wasting money on attracting traffic that doesn’t convert. Optimize Your Ad Inventory Optimizing your ad inventory requires that you understand its value, source and composition. Here's how: Understand your audience. This will help you determine which sites to focus on and what content might be most relevant for them. For example, if you're selling golf clubs, it makes sense to advertise on sites like Golf Digest or TopGolf. Understand the type of ads that work best for your audience. For example, if targeting millennials with disposable income who are interested in travel insurance policies then display ads may be more effective than mobile video because they can offer a more immersive experience while being less invasive than standard banner ads when they're viewed on smaller screens like phones or tablets. Understand the different types of inventory available to advertisers so they can choose the right place for their campaign. Understanding which ad network(s) will be able to provide access to high-quality audiences at price points that make sense based on projected ROI potential. Understanding which ad server(s) will enable them deliver high quality creative assets including images/video files quickly without sacrificing performance. For each type (or subtype) of inventory listed above there should also exist an accompanying set of rules about how many times per day each individual piece of inventory can serve before becoming ineligible Optimize Your Ad Viewability Ad Viewability is a metric that measures the percentage of time an ad can be seen by a user. This is an important measurement, because if users can't see your ads, they're not going to click on them. Getting a high ad viewability rate for your ads means that users are seeing more of your ads and therefore clicking on them more often. A higher click-through rate (CTR) leads directly to higher eCPMs—in other words, you get paid more money per impression when people actually see your ad! Here are some best practices for optimizing ad viewability: Make sure the images in your creative have enough contrast between the background color and image so they're visible against any background color; also make sure there's enough contrast between different entities within each image so they don't blend together into one big blob of pixels (you want users to recognize each entity as an individual object). Choose colors carefully when designing images or text in order to maximize readability—this will help maximize readability and thus increase viewability. Join a Header Bidding System Header bidding is a technology that allows publishers to get better prices for their inventory from the demand side. This means that you can optimize ad inventory value and get more money for less inventory. For example, let's say you have an ad space on your homepage where an advertiser pays $10 CPM for one impression. If you only sell this space once a day, it's difficult to maximize revenue because it's not being used at capacity. With header bidding, when another company wants that same real estate on your homepage, they bid against each other until one gets the maximum price possible (in this case $20 CPM). The winner will then receive all impressions of that ad unit and pay you directly without involving any third parties like Google or Facebook Ads Manager (it works similarly with pre-bid solutions). Header bidding allows publishers to manage multiple buyers simultaneously using tags called tagsets on their pages rather than having them compete with each other through an auction system (as they would in RTB). It also improves user experience because ads load faster because there are fewer calls back-and-forth between publisher and buyer; plus there's less latency so users can interact with content sooner without waiting too long before seeing results Try a New Ad Format A new ad format is an ad that you've never used before. For example, Facebook recently launched their new Canvas Ads, which are a totally different way of creating and running ads on the platform. You might be thinking: Why would I try a new ad format? Isn't it risky to use a new tool that I haven't tried before? Well, yes. But there's also an argument to be made for experimentation and trying things out—especially if they could potentially increase your conversions or engagement levels. When we put ourselves in the shoes of our customers, most people will be more likely to respond positively when presented with something novel than with something that looks like what everyone else uses. If you're able to come up with something unique enough for people to remember, then your business will benefit from increased brand awareness and visibility online. Focus on Quality Over Quantity You can maximize the value of your ad inventory by focusing on quality over quantity. Quality content is always better than a large volume of mediocre content, so focus on having only what you know will be high-quality posts. Successful ad monetization starts with consistently on delivering superior user experience The ad monetization process is a complex one, and involves many moving parts. While it can be tempting to focus solely on the numbers, it's important to remember that a successful ad strategy requires a holistic approach. It's all about building trust with your users and providing them with an excellent experience—because if they don't trust you, they won't stay around for very long. Once you've done this, it will become easier to implement other strategies in your business plan such as: Optimizing your website for mobile viewing Making sure that ads are relevant to visitors You can use tech to make your ad inventory more valuable You should use a SaaS tool to optimize your supply path. A SaaS tool will help reduce latency, increase viewability, and boost CPMs for your ad inventory. Spiny’s BidRoll is one such tool. BidRoll helps you reduce latency by optimizing the supply path of your impressions so that they can be served faster. This means less time in flight from publisher to advertiser, and more opportunities for advertisers to bid on the impression before it is served. This increases viewability by improving how quickly an impression can be seen by an end user after being delivered from the publisher’s website or ad server. This also means more real-time bidding opportunities for advertisers who are able to see these bids within milliseconds instead of seconds or minutes later when using traditional DSPs (demand side platforms). Finally, this also increases CPMs because it allows publishers and advertisers alike access to higher quality premium inventory at scale across multiple exchanges through BidRoll’s proprietary technology stack which includes an integrated marketplace model that allows us to connect directly with publishers via private marketplaces (PMPs) while simultaneously supporting direct connections with all major third party vendors via programmatic toolsets, thus maximizing our ability as buyers/sellers within any given campaign type including display as well as mobile formats that include HTML5/Flash ads but do not require Java based applications like app store banners. You can use technology to make your ad inventory more valuable. The right tools and technology will help you optimize your online presence, increase visibility of your brand, and drive more traffic to your website. Spiny is a good place to start when it comes to increasing the value of your ad inventory. Spiny is an all-in-one platform that allows users to track their website’s live data from one dashboard, where they can access analytics reports, checkout recommended solutions and much more! Conclusion We hope this blog post has given you a deeper understanding of inventory monetization and how it can help your business. If you’ve been considering starting an ad network or managing your own ads, we encourage you to take the first steps now. It’s easy to get started with our free tools and resources. Contact us today at Spiny.ai if there is anything else we can do for you!

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How to Setup Subscriptions to Boost your Digital Publishing Business

Valeria Zaltur / 2022-11-03

Digital subscriptions and subscription-based business models are a growing trend in the media industry. While some digital publishing platforms are still trying to figure out content monetization, others have already established a subscriber base and revenue streams that can sustain their operations. This is mainly because of the changing consumer behavior and needs for high quality content, which is why it’s important for digital publishers to utilize this revenue stream. Contents: Start with a simple digital subscription Use subscriptions to boost loyalty, reduce churn and gather data Combine subscriptions with your other business models Use integrated payment and accounting systems Tracking Revenue Sources Subscriptions can help you grow your digital publishing business Conclusion 1. Start with a simple digital subscription A subscription is a payment that recurs over time, and the idea of signing up for a subscription is now one of the most popular ways for people to pay for products and services online. The benefits of subscriptions are many: Subscriptions are a great way to grow your business. As you offer more value through regular content updates, you'll attract loyal readers who will pay every month without fail (or at least they should). Subscriptions are a great way to boost loyalty and reduce churn. When customers have access to all your latest content in one place, they're less likely to cancel their subscription or stop reading altogether because they don't have enough content on hand! Subscriptions are a great way to gather data about your audience, which can help inform future decisions like what kinds of content should be created next or what kind of features might work best in this format. 2. Use subscriptions to boost loyalty, reduce churn and gather data Subscribing to relevant content is one of the best ways to keep your readers coming back for more. If you have a blog or website where people can subscribe to receive updates about new articles or ebooks, this is a good way for them to stay engaged with what you're doing and make sure they're up-to-date with everything happening in their industry or niche area of interest. You'll also be able to gain valuable insights into how many people are reading different parts of your site—and whether there's anything wrong with any part of it (or just specific sections). This knowledge will allow future improvements before they happen organically through organic traffic sources like SEO rankings; it also helps prevent issues from arising later down the line when it comes time for another redesign project! 3. Combine subscriptions with your other business models You should also consider combining subscriptions with other models and business lines. For example, you can offer a subscription to customers who buy your e-book. This is great for authors because it encourages readers to support them financially while allowing them to keep the rights to their work. Another way to combine subscriptions with other models involves adding more value through exclusive content or resources. If you create a blog that publishes articles related to your niche and include access codes within each post, then people are more likely to subscribe because they have something extra beyond what everyone else has access too! It's also possible that offering different types of content on a single platform could help attract new subscribers (and therefore generate additional revenue). 4. Use integrated payment and accounting systems Integrated systems are more secure because they're less likely to have vulnerabilities or bugs (and if they do, it's easy to fix). They're also easier for your customers to use and more cost-effective for you. Integrated systems are also more reliable than separate payment and accounting systems because they can handle unique situations like refunds or returns. And finally, integrated systems are more scalable—they can support many different payment methods and allow you to easily add new ones as needed. 5. Tracking Revenue Sources Spiny is the best tool for tracking your revenue sources. When you start using Spiny, we ask you to add all of your subscription prices and then let us know how many monthly subscribers you have. We track all of this information so that when a user signs up for a subscription on your site, we can assign them to the right plan with no manual updating required! We also let you track revenue sources like advertising and merch sales in addition to subscriptions. You can use this information to see what’s working well for your business so that you can focus on those areas moving forward. For example: if most of your traffic comes from Facebook ads but only 10% convert into paid customers compared with 40% coming from Google Adsense ads (which are free), it might be time to invest more money into Facebook ads or seek out other ways of monetization such as sponsored posts or affiliate links. Subscriptions can help you grow your digital publishing business Subscriptions are a great way to grow your business. It can generate recurring revenue, reduce churn and loyalty, help you gather data on your customers and allow you to offer multiple content streams in one place. Subscriptions can be combined with other business models like advertising or eCommerce sales to create a powerful presence that allows readers to become subscribers without being locked into any single platform. Integrating payments and accounting systems into subscriptions is also an excellent way of maintaining control over all aspects of managing products or services offered via subscription models such as SaaS (Software as a Service) businesses. Conclusion Subscriptions are a powerful tool for digital publishers, and we’ve highlighted four ways to use them in your business. By taking advantage of subscriptions, you can build loyalty among your readers and reduce churn by making it easy for them to renew their memberships. You can also gather data on the users who subscribe so that you can tailor content more effectively; plus they will be more likely to come back if they feel like they’re getting something out of their time spent with your company. Finally, combining subscriptions with other models like micro-payments or advertising will help keep revenues flowing even when there aren't many sales happening. To learn more about Spiny.ai services, sign up with email

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How to Properly Manage an Editorial Team

Rohan Bedi / 2022-10-06

There's no doubt that managing an editorial team is a challenging job. To execute on your content strategy, you have to have the right people on your team to generate relevant content, but also keep them motivated and productive. It can be easy to fall into patterns of author management that either doesn't work or do more harm than good. Here are some tips for how you can manage your editorial team better. Contents: Get a handle on each team member's skills Identify high and low performers Set up a code of conduct Demand accountability Require regular weekly check-ins Be clear about your goals, and the objectives that need to be met in order for those goals to be reached Tracking output and performance Weigh reporting speed and accuracy equally Create a system for the most frequent errors you see editors make - be relentless in addressing these errors with your staff as soon as you see them The most effective way to manage an editorial team is to make sure everyone knows how their work benefits their team, your business, and the readers you serve Conclusion Get a handle on each team member's skills If you're a manager, one of the most important things you can do is get a handle on each team member's skills. Not only does this help you understand how best to utilize the talent within your department, but it also helps with delegating tasks and streamlining workflow. For example, if someone has an incredible ability to organize information but isn't very skilled at writing or designing graphics, don't put them in charge of projects that require those skills. Instead, try assigning them research-based tasks that require their organizational strengths while also allowing them opportunities to contribute creatively through other means (such as by helping with brainstorming sessions). In addition to learning about each person's strengths and weaknesses—including any potential blind spots—you should also consider how these assets can be used by others on the team. For example: What kind of project would benefit from having someone who excels at time management? Or what kind of project would benefit from having someone who has strong research skills? You'll likely find that there are several ways in which every employee can contribute value even if they don't have a background in editorial work per se; all it takes is some creative thinking! Identify high and low performers When managing editorial teams, it's important to know where your employees stand. Your goal is to identify high and low performers, so you can encourage the former to push for more and the latter to improve. To do this, consider how many stories an employee has published in the last quarter: Were they published on time? How many errors were in them? How long did it take for those errors to be corrected (if they were)? Set up a code of conduct While you're developing your editorial team's workflow, it's important to set up guidelines for behaviour. The following questions can help: How will we communicate? Email is often the best way to keep in touch, but there are other options as well (like Slack and Skype). How will we handle editorial disputes? In cases where two people disagree on something, what process should they follow to come to an agreement or determine who gets the final say? What sort of language should be used when talking about clients and their brands? This is especially critical if you're working with sensitive topics like politics or religion—you don't want anyone feeling uncomfortable or offended by how things are said at work! Demand accountability Now that you have a team in place, it's time to make sure they're on the same page. As the editor-in-chief of your publication, it is your job to demand accountability from everyone on your team. You want them all to be responsible for their work and deadlines. You may also want to consider implementing some sort of bonus or commission structure so that employees are incentivised to do better work (and therefore deliver faster). At the end of each month, review performance metrics with each member of your staff so that all parties understand exactly where everyone stands and where improvements need to be made moving forward. Require regular weekly check-ins Your editorial team will only meet regularly if you make it mandatory. You don't want to give editors the option of skipping a meeting once in a while, and neither do you want to force them to attend every time. Set up a recurring weekly check-in schedule (e.g., every Thursday at 9 am), then stick to it. Your weekly check-ins should be short and sweet—even if they are weekly! If an editor has an issue, they can bring it up during this week's meeting, but most issues can wait until next week's meeting (and some issues aren't worth addressing at all). For example: A senior editor might have a problem with one of the articles from last month's issue; instead of bringing this problem up during the five-minute weekly meeting, he might want to send an email about the issue first so that his junior colleague has enough time and space to respond thoughtfully before their next meeting together. Be clear about your goals, and the objectives that need to be met in order for those goals to be reached Your objective should be SMART: specific, measurable, achievable, realistic and timely. This will help ensure that everyone on the team understands what success looks like and how much work needs to be done for that success to happen. Tracking output and performance As you manage your team, the first thing to do is track their productivity. You can use Spiny's editorial tracking feature to make sure that your editors are keeping up with deadlines and producing a consistent quality of work. The sheet should include the following information: The name of the editor The number of articles they wrote The number of articles they edited The number of articles they published The revenue they brought in (if applicable) You will also want to keep track of any errors in their work so that you can improve on this going forward. Weigh reporting speed and accuracy equally As you prepare to manage an editorial team, you must weigh reporting speed and accuracy equally. While speed is certainly important, it’s also imperative that any content you publish is accurate. As editor-in-chief, you must make sure your writers are aware of this balance, so they can prioritize each other's needs accordingly: Accuracy should come first when reporting on breaking news or developing stories. Speed comes second—you want to get the facts right before publishing them. You also want to be as transparent as possible with readers about how long it takes for updates in these situations. It could be hours (or days) until you know what happened; you're working around the clock to gather information from your sources so that you can share what you know at that moment with everyone else who wants answers too! Accuracy should come first when providing commentary or analysis on a current situation where there isn't many hard data yet—or when writing about something that has been well-covered by other outlets but where new information has come out since then. Speed should come first for lighter articles like opinion pieces and entertainment/lifestyle coverage because there's less risk of getting things wrong here; if someone disagrees with something said in one of those pieces then chances are they won't mind waiting another day or two while you get another perspective from someone else who does agree with you instead! Create a system for the most frequent errors you see editors make - be relentless in addressing these errors with your staff as soon as you see them You know what you need to do, but how can you get your staff to follow the rules? Your editors must understand what is expected of them and how it will benefit them. A clear process isn't just a good idea—it's necessary. Your team needs to know who is responsible for what, and when they're supposed to be doing it. You should also clearly communicate when things aren't being done correctly or on time. If an editor doesn't meet their deadlines for one assignment, lay out in detail exactly why this is unacceptable and let them know that future assignments will be affected if they continue making the same mistakes. The most effective way to manage an editorial team is to make sure everyone knows how their work benefits their team, your business, and the readers you serve The most effective way to manage an editorial team is to make sure everyone knows how their work benefits their team, your business, and the readers you serve. By communicating this information as clearly and often as possible, you can help keep your editorial staff motivated and productive. Here are some ways you can accomplish this: Showcase the impact of great content with tools like Spiny.ai. Spiny will provide data that shows how many people visit certain pages on your website each day, how long they spend reading them, which search phrases they used to find those particular pages, whether they took action after visiting (such as signing up for a newsletter), etc., all in real-time. This information can help reinforce the value of high-quality content by showing its direct impact on traffic increases or conversions (e.g., sales). Weekly meeting with all employees to ensure everyone is on the same page and up to date on what’s being worked on Use surveys to gather feedback from readers about what they like about your site's articles/posts/etc., what works well but could be improved upon—and why! Conclusion Editorial teams are an integral part of the publishing process. If you're thinking about starting one, or if you already have one in place, these tips can help you manage it effectively so that you can work more efficiently and effectively.

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How to Manage a Network of Sites

Valeria Zaltur / 2022-10-11

As a publisher network owner, you have responsibilities to make sure that every part of your digital publishing business is operating at peak performance. This can be an overwhelming task when it comes to site management and operations. From collecting real-time analytics on individual sites to monitoring the overall health of your entire network, there's no shortage of stuff to do. Thankfully, Spiny has got your back—we built our platform with ease-of-use in mind so that even novice users can feel confident managing their sites from one place. Here are some tips for using Spiny! Contents: Analyzing publishing data Multiple sites to manage at once How Spiny can present this data all in one place The data "health" of your sites Conclusion Analyzing publishing data Once you have an analytics software like Spiny where you can access all your data, the next step is to set goals. If your goal is to improve conversion rates across the network of sites, then look at how the conversion rate varies between different types of pages and between different site locations (such as a country or region). If this information isn't enough for you, consider segmenting your data by date or time of day. For example: Look at how conversion rates vary between weekday and weekend traffic. Weekends often see higher conversion rates because people are usually more relaxed and can spend more time browsing around on websites. This also means that weekends may not be representative of overall visitorship though—you might want to look into weekday conversions too! Look at how conversion rates vary depending on the amount of time spent visiting each page in a session (e.g., 30 minutes vs 10 minutes). It might be that those who browse less tend to convert more often than those who browse for longer periods without converting; however if this isn't true then it's an interesting insight into visitor behavior! Multiple sites to manage at once If you're managing multiple sites, the first thing to consider is the number and type of your sites. The more sites you have, the more staff members will need training on them. It's also important that those responsible for creating content understand which departments should receive special attention based on specific factors like location or demographic groupings: Is there a particular store opening soon? Are new stores being discussed among executives higher up than yourself? Do these new initiatives require different types of content than before? If you’re not sure how to answer these questions, it may be time to talk to the people implementing your training program and that are setting goals for the business. It’s important that they understand what kind of content will be required at each stage of the process in order for your team members to create posts that are relevant and engaging. How Spiny can present this data all in one place A network of sites presents a unique challenge for any publisher: the data from each site is siloed and needs to be aggregated in order to understand performance holistically. At Spiny, we've built our solutions around this problem by creating a tool that can manage multiple sites simultaneously, pulling together information from all sources into one place. Spiny also allows you to monitor every facet of your business in real time, providing instant access to critical metrics such as revenue per user or content consumption patterns across all channels (mobile web, apps and desktop). Our AI-powered Recommendations feature recommends actions based on current performance so publishers can focus on content creation rather than gathering data or optimizing campaigns manually. The data "health" of your sites The data collected from your site should be used to improve your business. It is a valuable resource for understanding the performance of your content, SEO, and marketing efforts. Site health monitoring - Keeping an eye on the "health" of your website(s) is an important part of managing them effectively. The data you collect can help you identify problems with purchases, traffic spikes or dips, and even security issues. Content quality analysis - Understanding how different types of content perform, can help you make better decisions about what content needs to be written (or rewritten). Ideally, you'll want all kinds of content performing well—not just one kind that happens to fit into some specific niche category—but knowing what works best will help ensure that happens. Marketing optimization - You'll know which promotional tactics are working well (and which ones aren't), so you can adjust accordingly based on what type of results they're producing for each individual site as well as across all sites in general; this level-up process helps keep everything moving forward smoothly without breaking any links along the way! Conclusion In conclusion, the best way to manage a network of sites is by having all your data in one place where you can compare performance. For this you should use a software that is most fitting to your business and one that helps you identify opportunities and measure growth. This will allow you to analyze your sites much more easily and effectively than if you were stuck with just one interface for everything.

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The Best Revenue Diversification Strategies for Digital Publishers

Valeria Zaltur / 2022-09-22

Contents: Ad revenues have plummeted, putting pressure on publishers to diversify their revenue streams and come up with new and creative ways to monetize their business The success of any strategy depends on the right measurements Tracking what is effective Analytics is the backbone of any meaningful strategy Maximize your current revenue streams Choose KPIs wisely when analysing your content performance after implementation of a new strategy; otherwise you may be making decisions that end up costing you money The challenge with data is that while it can provide insights, it needs the intelligence of the human mind to translate those insights into actions that will create value for the publisher A major challenge in optimizing content for monetization is determining which pieces of content actually bring in revenue A crucial breakthrough for publishers was the advent of native advertising, which is clearly separate from editorial content, does not interfere with user experience, and is geared specifically toward audiences most likely to convert into customers Publishers need solutions that integrate seamlessly with their existing tech stack, so they don't have to deal with multiple channels or even multiple systems within each channel If you want your revenue diversification strategies to be successful, you need analytics that can tell you what's working and what isn't working so you can improve your strategy as you go along Conclusion Tracking what is effective, optimizing content monetization, and determining which pieces of content actually bring in revenue can be challenging. This is especially difficult today where Ad revenue is plummeting and the war for attention is increasing. In this article we will look at some startegies to boost publisher revenue. Publishers solely relying on monetizing via ad revenue are having a more difficult time than ever seen before. Therefore, the need for publishers to diversify their revenue strategy has become more important than ever! In this article, we will explore the concept of revenue diversification and give you some practical tips on how you can implement it in your own business. Ad revenues have plummeted, putting pressure on publishers to diversify their revenue streams and come up with new and creative ways to monetize their business As the digital publishing industry continues to grow and evolve, it’s become increasingly important for publishers to diversify their revenue streams. With ad revenues in decline and competition increasing many publishers are looking at different ways of making money with their content. The success of any strategy depends on the right measurements The first step is to know what the metrics to track are and how to measure those effectively. If you don't know what those are, it's important to find out before starting a new revenue diversification strategy. In our experience many revenue diversification strategies often fail because they're not properly aligned with business goals or do not provide value for readers. For example, if your goal is to increase mobile traffic, you may decide that embedding an Amazon product carousel on your site could do this for you. But if this does not align with your brand or readers interests, then their engagement will suffer as it worsens the user experience and they'll go elsewhere—or close their browser altogether! At Spiny we strongly recommend focusing on revenue analytics, such as eCPM’s and breaking these down by content type. Tracking what is effective Another important step in the process is tracking what's effective. Digital publishers need a way to measure success, and analytics is the backbone of any modern strategy. You should be tracking a variety of metrics—including traffic sources, engagement time per article and what content your audience engages with most—so that you can determine which channels are working best and focus on them in future campaigns. For example, if you're using Facebook ads to drive more readership to your website or app (which many digital publishers do), then it's essential that you track data over time so that you know how much revenue each campaign generates for your business. It is also important to do this by category so you can assess which channels are providing the most ROI and where the majority of your growth is Originating. Publishers can utilize content analytics tools to help to track these things. It helps digital publishers understand what content is most engaging and where their audience comes from—critical information for understanding their users' behavior patterns so they can make informed decisions about how to grow their revenue by diversifying into new revenue streams. However, most content analytics tools fall short as they are limited to generalized metrics such as pageviews from tools adaptable to different business types. These tools miss the key metrics for digital publishers, revenue. More specifically RPMs, eCPMs and breaking these down by source. Live tracking is also notoriously difficult through most content analytics tools. Spiny.ai bucks this trend. As Spiny focuses on providing digital publishers with the most relevant information, live. Spiny removes misleading metrics that other content analytics tools can’t, such as page views. This is a common problem as solely relying on PVs can provide false data without revenue. Readers may be clicking onto an article from a misleading ad or posting but not staying around, not providing revenue and just providing false data. With Spiny you can make informed decisions about how to grow their revenue by diversifying into new revenue streams (e.g., live events). Analytics is the backbone of any meaningful strategy The first and most important part of any revenue diversification strategy is analytics . In fact, it’s the backbone of any meaningful strategy and should be considered before you choose your KPIs or content targets to optimize for. Analyzing your existing revenue streams can tell you a lot about what works and what doesn’t, which will help inform future decisions about how to grow your business. It also helps you maximize current revenues by finding areas that generate high value but aren't being maximized enough (like subscriptions), or identifying underperforming parts of your business (such as display ads). Maximize your current revenue streams To maximize your existing revenue streams, you’ll need to focus on the most profitable ones and optimize them. The first step is to understand what data you currently have on the effectiveness of each of your advertising channels and how it impacts your bottom line. Once you know which channels are most successful, use AI and machine learning to optimize them further. For example, if one ad network performs better than another in terms of clicks or conversions per dollar spent but costs more money overall, it could be worth switching over to that network if there’s enough traffic coming through it for you to justify spending more money there (or vice versa). With all this in mind, let's look at some specific tactics that can help digital publishers maximize their existing revenue streams: Choose KPIs wisely when analysing your content performance after implementation of a new strategy; otherwise you may be making decisions that end up costing you money Choose KPIs wisely when analyzing your content performance after implementation of a new strategy; otherwise you may be making decisions that end up costing you money. The best approach is to use KPIs that are relevant to your business, easy to measure and avoid using general KPIs. For example, a publisher might want to increase the number of subscribers they have so they can generate more revenue from advertising on their site or in their app. So one way of measuring how successful this strategy was would be by looking at how many email addresses were sent out during the campaign period, or what percentage increase there was in subscriptions compared with previous months/years etc. If instead the publisher looked at total number of downloads across all apps within X amount of time (where X could represent any period), then it wouldn't tell us anything about whether our strategy worked because we're not comparing apples with apples here - we're comparing apples with oranges! The challenge with data is that while it can provide insights, it needs the intelligence of the human mind to translate those insights into actions that will create value for the publisher Data is like water; it's essential for life, but it can be dangerous if you have too much of it. In the case of digital publishers, data represents the fuel that powers their business. But what if you have so much information flowing through your organization that even your most capable employees are overwhelmed? The challenge with data is that while it can provide insights, it needs the intelligence of the human mind to translate those insights into actions that will create value for the publisher. Data scientists often lack experience in translating their findings into actionable outcomes and tactics—and this is where Spiny.ai comes in. We combine AI technology with great human expertise so our clients benefit from powerful insights without being overwhelmed by them. A major challenge in optimizing content for monetization is determining which pieces of content actually bring in revenue A major challenge in optimizing content for monetization is determining which pieces of content actually bring in revenue. This can be difficult, as it's hard to tell which pieces are working and which aren't. If you want to make the most of your digital publishing business, you need to figure out what works and what doesn't, then measure the performance of each piece so that you can tell what content is working well and what isn't. In this section, we'll dive into how digital publishers can measure their content performance. A crucial breakthrough for publishers was the advent of native advertising, which is clearly separate from editorial content, does not interfere with user experience, and is geared specifically toward audiences most likely to convert into customers Native advertising is quickly becoming the most popular form of online advertising. It's content that is clearly separate from editorial content, does not interfere with user experience and is geared specifically toward audiences most likely to convert into customers. For example, if a publisher’s readers are mostly interested in travel and fashion, then an advertiser who sells luxury travel clothing will buy ads on the publisher’s website that match these criteria. This way they know their ad dollars are being spent wisely because they are being directed at an audience that wants what they sell. Publishers need solutions that integrate seamlessly with their existing tech stack, so they don't have to deal with multiple channels or even multiple systems within each channel When you're looking for a revenue diversification solution, there are several things you need to consider. First, it's essential to integrate the product seamlessly into your current tech stack. If you're already using analytics software or ad management tools, make sure that these systems can talk to each other in real time so that you don't have to switch between multiple channels and systems when making changes. This will save you time and money by reducing errors and increasing efficiency across all areas of your business. Secondarily, look for products that are easy-to-use—you don't want something so complicated that it takes up too much of your time or energy when figuring out how everything works together. If you want your revenue diversification strategies to be successful, you need analytics that can tell you what's working and what isn't working so you can improve your strategy as you go along To ensure that your revenue diversification strategies are successful, it's important to have a tool like Spiny’s BidRoll that will help you identify the best KPIs to focus on and the content most effective at generating revenue. Spiny’s BidRoll is an ad revenue increasing tool that allows publishers to track what works and what doesn't in real time. It also provides solutions and recommendations based on current performance so publishers can focus on content creation. Conclusion Digital publishers need more than just an ad revenue stream that keeps them afloat. They need a strategy that will keep them competitive in today's market, and this means diversifying their revenue streams beyond just advertising. If you want a free consultation with an industry expert about your revenue diversification strategy contact Spiny today .