The Best Tools for Digital Publishers


Digital Publishers have many tools at their disposal when it comes to creating and maintaining content. In this post, we’ll take a look at some of the most powerful and useful tools available in the market. We will explore a variety of tools and categories:

AI tools will help you gerate content and marketing automation, so that daily tasks can be done quickly and efficiently.

CRM (Customer Relationship Management) Solutions keep track of all interactions with your customers while Lead Generation Tools assist with automation so that you don't have to manually send thousands emails every time someone signs up for an account on your site - let alone schedule follow up calls at later dates!

Content Marketing Tools and Content Analytics Tools will help you create a digital publication or build a platform for your content. They can assist your marketing efforts by providing insights into customer behavior and how to reach them effectively.


  • Why Digital Publishers need AI and Sales Tools
  • How AI and Sales tools Help Digital Publishing Businesses
  • How Spiny can Help You
  • AI Tools
  • Customer Relationship Management Software
  • Content Analytics Tools
  • Additional Tools
  • With the right tools, you can succeed
  • Conclusion

Why Digital Publishers need AI and Sales Tools One of the biggest goals for businesses and digital publishers is to keep growing revenue and improve performance. To do so, they need to use tools to help them optimize daily operations:

  • AI tools can help sell more by providing the right recommendations to readers based on their purchase history and preferences.
  • Sales tools can help publishers make more money by giving an insight into how much each reader is worth and what type of content they want to see.

How AI and Sales tools Help Digital Publishing Businesses

  • AI tools can help you find the right audience, automate your sales process and create better content. In addition, these tools can save time and increase your revenue. So how do they work?
  • AI tools like Spiny give you real-time insights on how people are using your site so that you can make informed decisions on what content to create based on user behavior patterns.
  • AI tools like MailChimp help publishers send targeted emails with personalized subject lines that are relevant to readers’ interests and needs at the time they open them AI tools like Salesforce automatically update customer information in one place so there is no need for manual entry or data entry errors by humans - saving time & money!

How Spiny can Help You is an analytics tool that helps digital publishers understand their business, authors and boosts performance. The real-time data tool, Spiny Live provides a deep analysis on to the business performance and allows to identify content that is performing well and other that is not as relevant for the customers. With this, you can identify trends and issues and take action against them immediately. This will ensure that content stays relevant and any issues are fixed in a timely matter to ensure customer satisfaction. With Spiny you can also get recommendations for content performance improvements based on the data analysis capabilities of our Publisher intelligence tool, that combines AI with Human expertise. BidRoll is our innovative ads product that optimizes ads, increases website viewability and efficiency so that you can increase revenue from your content.

Overall Spiny is the only tool that combines next generation content analytics and AI recommendations with increasing ads optimization. Spiny makes you smarter, generates you more revenue and empowers your business strategy.

AI Tools AI tools can help digital publishers in many ways. They can help with content creation and content marketing, as well as sales and customer service. AI tools are used for marketing automation, content curation & distribution, and also to improve the user experience on your site.

BeyondWords can be used to create content using an intuitive drag-and-drop interface, and then publish it directly to your website or send it via email. It features a built-in CMS that allows you to manage your content.

Craiyon is an AI image generator that is free to use. It will generate between six and nine images per brief. With each brief, you include keywords of what you want the image to be and the style, such as an oil based painting of a modern city.

CopyAI is a tool that automatically generates blogs, post captions, introduction paragraphs for articles and more. CopyAI is useful for digital publishers who want to create content quickly and efficiently while ensuring originality and circumvent plagiarism.

DeepL is a translator service claiming to be the “world’s most accurate” one. This is a free service that translates at least 29 languages but it has usage limits. The paid version of DeepL generates unlimited translations and enhancements.

Hemingway is a tool that helps you write clearly and effectively. It highlights long sentences, passive voice, adverbs, and complex words. You also get a reading time estimate for your content so you can see how long readers will take to read your articles or blog posts. The tool provides suggestions on how to make your writing more concise so that it’s easier for people to read and understand what you’re trying to say. Hemingway works in real time as well: as soon as you make any changes in the editor (for example adding an image), Hemingway will automatically evaluate them according to its rulesets – no need to save before checking if everything looks good!

Photosonic is another web-based AI image generator tool that creates images in different styles. It generates the images using the AI model based on the detailed text description that users would provide. The more details provided the better the result.

Quillbot is a machine learning tool that can help you rewrite and find the right words for your content. It uses advanced algorithms to analyze your writing, identify problem areas and make recommendations on how to improve them based on what it finds in other articles. This helps avoid repetition and makes your article more readable because it sounds like something a human wrote instead of just being full of keywords that search engines appreciate more than readers do!

Summari is an SEO tool that converts links into AI generates summaries that are made up of a few sentences. By summarizing keu points it can help make the content more digestible and more shareable on social media channels.

Writesonic is a content creation tool. It provides an AI-powered assistant that helps you to create better content by providing suggestions, ideas and insights on the topics of your choice. It can also help with your SEO and social media marketing by optimizing the titles of your articles and generating keywords automatically based on the topic that you choose.

Customer Relationship Management Software Customer Relationship Management (CRM) is a system that helps manage customer relationships. It stores and organizes information about your contacts, prospects and leads in one place so you can easily access it. In addition, you can track leads, generate reports and automate marketing activities.

Some of the best CRM software for digital publishers are:

ActiveCampaign is a marketing automation platform that allows you to create and send emails, SMS messages and push notifications to your subscribers. It also offers advanced marketing automation features like landing pages, forms, surveys, lead scoring and more. The platform's email templates are fully customizable so you can create specific campaigns for different audiences. The reporting dashboard provides detailed statistics on how your subscribers have interacted with each campaign over time. There's also a feature called 'team member monitoring' which lets you view the performance of individual team members without having access to their accounts or even knowing what they've been doing!

EngageBay CRM is a tool that helps digital publishers manage their leads, contacts, and customers. It’s also an excellent platform for automating your marketing efforts. EngageBay is used by the likes of BuzzFeed, Business Insider and Forbes to execute their lead generation campaigns. This CRM tool offers many features that are useful for digital publishers including event registration forms, guest list management tools, webinar scheduling features, email automation and more.

HubSpot CRM is a free tool for small businesses, and it can be used for sales and marketing, customer support, social media, blogging, SEO and web analytics. It also works as an eCommerce platform. HubSpot CRM is popular among digital publishers because it offers so many features. The free plan has limited access to the software but still allows you to track leads and contact information from various sources (such as email or social media). You can also use this program for lead nurturing by following up with emails based on each stage of the buyer's journey. The paid plans offer more advanced features like data collection through forms or live chat sessions.

Content Analytics Tools There are many content analytics tools designed to provide publishers with the information they need to run their business more effectively. is a web analytics tool that tracks your site's performance based on traffic sources, device type, referrers and more. It provides data on the performance of your content across the web and social media as well as in emails.

Chartbeat measures website engagement by tracking over 100 million unique visitors per month across 10 million websites worldwide (including our own!). This enables you to see how users interact with your website and make changes accordingly in real time so that there's no delay between adjustments made in one area and seeing their results somewhere else on your site—or across multiple sites if applicable for larger publishers/agencies/brands looking at several properties at once rather than just one at any given moment.Chartbeat is a web analytics tool that provides real-time data on website traffic. It also offers a heatmap feature to help you understand how visitors are interacting with your content. With Chartbeat, you can track engagement and see how users are interacting with your content.

Google Analytics 360 is a cloud-based analytics solution that provides a complete view of the customer journey, from acquisition to conversion and beyond. The solution delivers actionable insights on your marketing efforts and allows you to make data-driven decisions based on actual performance. In addition to providing real-time data, Google Analytics 360 offers deep segmentation tools that allow you to slice and dice your audience segments according to whatever criteria you choose (e.g., gender, age range). You can also compare different segments against each other, allowing for an in-depth understanding of how those audiences behave differently or even overlap.

Additional Tools These tools can help publishers with daily activities. Publishers need tools to store customer information, interact with the rest of the team and keep track of projects.

MailChimp is one of the best tools for digital publishers. It offers an intuitive and user-friendly interface and has become a go-to tool for many publishers to send emails, collect leads, and track their performance. MailChimp has a free plan that lets you send up to 12,000 emails per month. This should be enough for most startups or small businesses who want to test the waters with email marketing before making the jump into paid plans at $10/month or more. And if MailChimp's free plan isn't enough, they also offer several paid plans based on how many subscribers you're trying to reach: $10/month will get you up to 500 subscribers; $20/month will get you up to 2,000 subscribers; etc., all the way up until unlimited subscribers which costs $199/month (and includes all features).

Slack is a messaging app that is used by teams and departments to discuss work. It can be used for internal communications, or with customers to ask questions or provide feedback. Slack is free for small teams, but there are paid plans if you need more space than the basic version offers. Slack has many features which make it easy to use:

  • The ability to create channels that are used for different purposes (e.g., marketing or customer service)
  • A search function that makes finding messages easier
  • Slackbot is an artificial intelligence bot that helps you find what you need quickly

Trello is a visual project management tool that allows you to organize tasks in boards. You can create as many boards as you want, and then add cards to those boards. Each card has its own description, due date and checklist of subtasks (so you can break down larger projects into smaller ones). Trello offers free accounts with limited features for individuals or small businesses (up to five members). The free version includes unlimited boards, which means that if you're just starting out, it's ideal because it makes it easy for everyone on your team to collaborate on taking care of content across multiple channels at once. The basic Trello plan also lets users share each board with other people in their organization—for instance, if there are different teams working together on the same project but they don't all speak the same language yet need access anyway so they don't waste time translating things unnecessarily—but this is limited since only one person can be invited per day per board; after that limit is reached then no more invites will work until next time around when another 24 hours goes back again while retaining all previous permissions/memberships added previously (which may seem confusing now but becomes much clearer once you start using Trello).

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is the most popular CMS in use today, with more than 70 million websites using it. The platform has been around since 2003 and was initially created as a blogging platform (hence its name). It has since grown into much more than that, however: today, WordPress can be used to power all kinds of websites, including news sites, ecommerce stores and even entire social networks such as Facebook and Pinterest. WordPress is also available in two versions: the self-hosted version which means you need to host it yourself; or you could choose to go with a hosted solution where someone else hosts it for you at an additional cost per month (the hosted version may have fewer features than its self-hosted counterpart).

With the right tools, you can succeed There are many tools that can be used to help digital publishers. With the right tools, you can accelerate business development, automate many tasks that would otherwise take more time and money to complete, achieve goals quicker by focusing on what drives more revenue. Overall, it’s important to identify threats and opportunities in your business and consider if it’s more efficient to make use of these tools. The key is to find the right tools for the job at hand, whether it’s finding a new way to reach readers or improving internal processes that affect publishing efficiency – there are countless apps out there specifically designed for this purpose!

Conclusion We hope this post has shown you that there are many tools and services out there for digital publishers to help them succeed. We have highlighted some of these tools so that you can expand your knowledge base on all things digital publishing. If you are a digital publisher looking for a tool that will help you with all areas of your business, contact us at and book your demo with us!

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