How to Manage a Network of Sites
As a publisher network owner, you have responsibilities to make sure that every part of your digital publishing business is operating at peak performance. This can be an overwhelming task when it comes to site management and operations. From collecting real-time analytics on individual sites to monitoring the overall health of your entire network, there's no shortage of stuff to do. Thankfully, Spiny has got your back—we built our platform with ease-of-use in mind so that even novice users can feel confident managing their sites from one place. Here are some tips for using Spiny!
- Analyzing publishing data
- Multiple sites to manage at once
- How Spiny can present this data all in one place
- The data "health" of your sites
Analyzing publishing data
Once you have an analytics software like Spiny where you can access all your data, the next step is to set goals. If your goal is to improve conversion rates across the network of sites, then look at how the conversion rate varies between different types of pages and between different site locations (such as a country or region). If this information isn't enough for you, consider segmenting your data by date or time of day. For example:
- Look at how conversion rates vary between weekday and weekend traffic. Weekends often see higher conversion rates because people are usually more relaxed and can spend more time browsing around on websites. This also means that weekends may not be representative of overall visitorship though—you might want to look into weekday conversions too!
- Look at how conversion rates vary depending on the amount of time spent visiting each page in a session (e.g., 30 minutes vs 10 minutes). It might be that those who browse less tend to convert more often than those who browse for longer periods without converting; however if this isn't true then it's an interesting insight into visitor behavior!
Multiple sites to manage at once
If you're managing multiple sites, the first thing to consider is the number and type of your sites. The more sites you have, the more staff members will need training on them.
It's also important that those responsible for creating content understand which departments should receive special attention based on specific factors like location or demographic groupings: Is there a particular store opening soon? Are new stores being discussed among executives higher up than yourself? Do these new initiatives require different types of content than before?
If you’re not sure how to answer these questions, it may be time to talk to the people implementing your training program and that are setting goals for the business. It’s important that they understand what kind of content will be required at each stage of the process in order for your team members to create posts that are relevant and engaging.
How Spiny can present this data all in one place
A network of sites presents a unique challenge for any publisher: the data from each site is siloed and needs to be aggregated in order to understand performance holistically. At Spiny, we've built our solutions around this problem by creating a tool that can manage multiple sites simultaneously, pulling together information from all sources into one place.
Spiny also allows you to monitor every facet of your business in real time, providing instant access to critical metrics such as revenue per user or content consumption patterns across all channels (mobile web, apps and desktop). Our AI-powered Recommendations feature recommends actions based on current performance so publishers can focus on content creation rather than gathering data or optimizing campaigns manually.
The data "health" of your sites
The data collected from your site should be used to improve your business. It is a valuable resource for understanding the performance of your content, SEO, and marketing efforts.
- Site health monitoring - Keeping an eye on the "health" of your website(s) is an important part of managing them effectively. The data you collect can help you identify problems with purchases, traffic spikes or dips, and even security issues.
- Content quality analysis - Understanding how different types of content perform, can help you make better decisions about what content needs to be written (or rewritten). Ideally, you'll want all kinds of content performing well—not just one kind that happens to fit into some specific niche category—but knowing what works best will help ensure that happens.
- Marketing optimization - You'll know which promotional tactics are working well (and which ones aren't), so you can adjust accordingly based on what type of results they're producing for each individual site as well as across all sites in general; this level-up process helps keep everything moving forward smoothly without breaking any links along the way!
In conclusion, the best way to manage a network of sites is by having all your data in one place where you can compare performance. For this you should use a software that is most fitting to your business and one that helps you identify opportunities and measure growth. This will allow you to analyze your sites much more easily and effectively than if you were stuck with just one interface for everything.