Why is Organic Search Important


Organic search is the most important driver of website traffic, delivering the highest quality traffic to your website that converts best to sales or leads. This article discusses the benefits and strategic goals that organic search delivers to digital publishing businesses. Unlike paid ad operations that have the potential to reach a wide audience at a low cost, organic search enhances credibility and trust among prospects and customers, ultimately bringing more traffic and conversion from customers over time.


  • Organic search is the most important driver of website traffic
  • Organic search delivers the best quality traffic
  • The advantages of organic search are sustainable
  • Organic Search Drives Long-Term Strategy
  • Organic search helps build credibility and trust
  • Organic Search Enhances Brand Building
  • SEO is a Cost-Effective Marketing Channel
  • You can get engagement with organic search
  • SEO Can Bring in High Quality Leads at a Lower Cost Than Other Marketing Channels
  • Conclusion

Organic search is the most important driver of website traffic

Over 50% of all website traffic is driven by organic search, and it’s not just because it’s free. The best part about organic search is that you can rank for any keyword or phrase, even if you don’t have a website or an online presence yet! Organic search will help you build brand awareness, drive quality traffic to your site, improve credibility and trust among potential customers and prospects who may not have heard of you before but now see your company as an expert in its industry.

Organic search delivers the best quality traffic

Organic search is the most important driver of website traffic. A goal of every website owner should be to have their content included in organic search results. Organic search delivers the highest quality traffic, because it's not paid for by an advertiser but rather determined by an algorithm that takes into account a number of factors (e.g., relevancy and user experience). This means you're getting relevant potential customers who are interested in your products or services and who are more likely to convert than random people who found you via other channels. The best part? Organic search provides a long-term strategy for building brand loyalty, credibility, trust and authority. It's also cost-effective marketing channel compared with buying ads on social media sites like Facebook or Instagram (a dollar spent on advertising will only generate about 4 cents worth of profit).

The advantages of organic search are sustainable

The process of optimizing, improving and maintaining your organic rankings requires time and effort, but the results are worth it. People who are searching online are looking for you because they need what you offer, so providing them with a quality experience will help build trust, credibility and loyalty. Organic search can also help build brand awareness and equity by making sure that people know about your business when they're ready to buy from you. Organic search drives a lot of traffic and leads—the most valuable kind of traffic you can get because it's coming from people who are interested in what you have to offer, not just clicking on anything that pops up in the SERPs. Spiny is the leading business intelligence tool for digital publishers. It helps you understand what content is most engaging and where your audience is coming from. With this information, you can make informed decisions about how to grow your revenue.

Organic Search Drives Long-Term Strategy

Organic search is a long-term investment in your brand. It requires time and patience to see results, but it’s one of the most effective ways to build a sustainable, long-term strategy. Organic search doesn’t require a lot of money to get started, but it will take time before you start seeing significant traffic or revenue coming from these efforts. The thing that makes organic search different is that it can help drive new customers and provide value for years after you've spent your initial investment in SEO work. In fact, some companies still report benefits from their early 2000s strategies!

Organic search helps build credibility and trust

Organic search is important for building credibility and trust. Organic search results are transparent, which means you can easily see how your site ranks for a search term by checking the results on Google or Bing. This visibility helps build credibility because it shows that other people trust your brand enough to include it in their searches. It also builds trust between you and your audience, who can see that they’re getting accurate information from you. The more trustworthy you are, the more likely people will be to start buying from you!

Organic Search Enhances Brand Building

Organic search is important to brand building because it can help you create a positive association between your brand and related terms. When you optimize for relevant keywords, the search engines will display your website in results that are more likely to be clicked on by people looking for solutions to their problems. This increases traffic and engagement, which improves brand awareness and recognition. Think about what happens when someone searches Google or another search engine:

  • They see a list of results related to their query (e.g., “buy organic food”).
  • They click on one of them (e.g., an article about buying organic food).
  • They read the article (e.g., it tells them where to buy organic food).
  • They are satisfied with their search results.
  • They decide whether to share the content of social media or recommend it to friends and family

SEO is a Cost-Effective Marketing Channel

SEO is one of the most cost-effective ways to reach your target audience. You can get high-quality leads for a fraction of what it would cost you through paid search or other forms of advertising, and because SEO results are often long term, it’s a sustainable marketing strategy that will last for years. SEO also helps you build credibility and trust in your brand among customers who are searching for information about your products or services. By showing up in the top rankings when someone searches for keywords related to your business, you show that people value what you have to offer. In addition, if done correctly, SEO can help build awareness around new products or services before they even launch—this allows companies to gauge interest before going all-in on an expensive marketing campaign.

SEO Keeps You Ahead of the Competition

However, it’s important to note that SEO is a long-term strategy. SEO can help you build a sustainable advantage over your competitors by helping you stay ahead of their game. This has the effect of keeping people on your website for longer, increasing pageviews and conversions, which in turn will help drive up sales and revenue. SEO also helps you build credibility and trust with potential customers. If they see that other people are finding value in what you have to offer, then it makes sense for them to give it a try too! As well as this, SEO helps establish your brand as an authority in its field - which means more clicks on paid ads (if any).

You can get engagement with organic search

Organic search traffic is also a great way to get more engagement than paid search, social media, and email marketing—combined. In fact, organic vs paid searches are two entirely different beasts: Organic search traffic is earned, and it takes time to build. Paid search is easy—you can set up an account and start spending money within minutes. However, the difference in ROI between the two is staggering. Organic search traffic is more qualified, and the conversion rates are higher than paid search. In fact, a recent study by Moz showed that 85% of organic clicks result in a conversion, compared to only 3% for paid search. Organic traffic is also less expensive than paid traffic.

SEO Can Bring in High Quality Leads at a Lower Cost Than Other Marketing Channels

While it’s true that SEO takes time, the ROI from organic search is typically higher than other forms of advertising. Organic, non-paid organic traffic has been shown to convert at a rate 3x higher than any other paid channel and when coupled with inbound marketing practices it delivers an even greater return on investment (ROI). As already concluded, organic search is great for building your brand as you become more recognizable to customers who are looking for products or services like yours online. When done correctly, organic search can be used to engage with your audience, drive traffic to your website, build trust between you and potential customers and increase conversion rates on landing pages which all contribute towards profitability!


The benefits of organic search are clear. You can get more traffic, build your brand, and drive leads at a lower cost than other marketing channels. And the best part? These benefits are sustainable. With SEO, you don’t have to worry about wasting money on ineffective ads or campaigns that have short lifespans. With organic search, you’re investing in an ongoing process that will help keep your business ahead of the competition over time. The most suitable software for this is Spiny, which not only evaluates your current business performance but provides recommendations on how to achieve your goals and use its tools to improve SEO.

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