Outsider can now adapt its editorial strategy in real-time like never before

Outsider can make better content strategy decisions based on Spiny Live which provides writer tracking tools, intraday pageview & revenue projections and category breakdowns, traffic and ad CPMs.

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Based on what Spiny is recommending to our stakeholders, we can now make highly efficient content strategy decisions in the moment, while also being able to scale our brand, staff and production correctly


Jameson Brown - Executive Editor of News

Outsider is a media and lifestyle company that celebrates American culture through the entertainment, sports, and news they cover and the authentic goods they create. Outsider reaches more than 22 million monthly users and has over 8 million social followers. The lifestyle and media brand was created by former NFL quarterback, Jay Cutler, alongside the founders of On3.com, Rivals.com, 247Sports and Pop Culture Media.

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Tell me about yourself and Outsider?

Jameson Brown, EVP/Partner/Executive Editor of News Group at Outsider.com // Run point with editorial, distribution and staff for outsider.com

What did you do before using Spiny?

Used Google Analytics, Chartbeat and Parsley before - all of them were merely top level real time publisher analytics dashboards and there were no ties to category, revenue and in-depth audience data (both realtime and historical)

How did you find setting up and using Spiny?

We started building this as we started building Outsider.com

What Spiny feature(s) do you find most useful?

Realtime category breakdowns by CPM and real time revenue/distro breakdowns are a game changer - no other dashboard does this how we do it. Building these out even further will add a key market disruption that elevates Spiny above other companies

Would you say Spiny has helped to grow the business?

100% without a doubt it has. It has acted as a guide on all levels: realtime revenue, category traffic and has helped us efficiently drill down our author production accountability more than we’ve ever been able to do in the past

Would you say Spiny has made your life easier?

Yes, majorly

Is there anything else you would like to add?

With Spiny, publishers are getting a predictive product and intelligence platform that have not yet existed. Our team needs to receive editorial, audience & revenue data in real-time to implement our strategy. Based on what Spiny is recommending to our stakeholders, we can now make highly efficient content strategy decisions in the moment, while also being able to scale our brand, staff and production correctly.

Before using Spiny, we used Used Google Analytics, Chartbeat and Parsley before - all of them were merely top level real time publisher analytics dashboards and there were no ties to category, revenue and in-depth audience data (both realtime and historical)

The most useful features are the realtime category breakdowns by CPM and real time revenue/distro breakdowns are a game changer - no other dashboard does this how we do it. Building these out even further will add a key market disruption that elevates Spiny above other companies

Did Spiny help grow my business? 100% without a doubt it has. It has acted as a guide on all levels: realtime revenue, category traffic and has helped us efficiently drill down our author production accountability more than we’ve ever been able to do in the past

Spiny has made my life easier, majorly. With Spiny, publishers are getting a predictive product and intelligence platform that have not yet existed. Our team needs to receive editorial, audience & revenue data in real-time to implement our strategy. Based on what Spiny is recommending to our stakeholders, we can now make highly efficient content strategy decisions in the moment, while also being able to scale our brand, staff and production correctly.

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